Today’s Focus Friday is dedicated to all the restaurantpreneurs (restaurant entrepreneurs) in the industry. This post was inspired by a tweet I had read a few days ago, Don Power from Sprout Social shared an interesting tweet from @FrankieJgrande about a bad restaurant review. In his tweet, Frankie wrote about the bad food and services that he received from the Pigalle New York. The tweet was then retweeted many times by Frankie’s followers and more people were asking him what had happened. If you were a restaurant owner, you could either do nothing and suffer the consequences (of course we wouldn’t want to do that now, do we?) or you could apologize sincerely and honestly. Now the latter sounds like a better reaction. In this post, I’ll include some case studies from real businesses … [Read more...] about Focus Friday: Humanizing your restaurant to respond to bad reviews
Social Media
Make It Easy for Customers to do Business With You
We’re all lazy! We don’t have the time and want everything to be as easy as possible. Don’t make it tough for us already! We don’t like to go an extra mile (Unless it’s really worth it or you paid us). If it’s possible, we don’t want to lift a finger at all! It may or may not be true, but these are just some things that I have noticed online while browsing and reading blogs. I noticed that until today, some businesses still make it so tough for customers to reach them, whether it’s on social media or just to get in touch with them. … [Read more...] about Make It Easy for Customers to do Business With You
What they didn’t teach us about influence in school
Could you influence someone on twitter? When someone posted a tweet and no sales or donation come through, would that make that person NOT influential? Maybe. Would someone who has 1000 followers have more influence than someone who has 10,000 followers? It is possible. There are a lot of talks, in blog posts, podcasts etc, about influence recently. I read on Mark’s blog (one of my favorite blogs out there) where he talked about how there is little influence on Twitter. Mark presented an interesting case about Alyssa Milano, with a Klout score of 84, sent a tweet to her 1.4 million followers with a link to the Amazon page of a book called Connected: The Surprising Power of Our Social Networks & How They Shape Our Lives and how it didn’t add any additional sales. … [Read more...] about What they didn’t teach us about influence in school
Personalization is EVERYTHING
*Editor’s warning: Plenty of good Aaron Lee feistiness ahead* I receive a lot of emails from people to test Twitter apps or services; however, I only reply a handful of them (that reminds me, I need to reply some of them after this). A lot of emails are pretty much standard emails which people usually blast-to-everyone kind of emails. They throw in their fishing rod everywhere hoping for a fish to bite. I do bite. I bite back at them. … [Read more...] about Personalization is EVERYTHING
Demographic Of The 7 Hottest Social Media Sites [Infographic]
Have anyone wondered how old is the average users of twitter or facebook? I have found a great infographic by FlowTown that has the answer to all the questions. One thing great about these demographics is that almost everyone can use it. Normal people to marketers, it is easy to understand. According to PingDom the average age for social media sites are the following: … [Read more...] about Demographic Of The 7 Hottest Social Media Sites [Infographic]
What Exactly Is Social Media?
What exactly is social media? Since there are so many "Experts" in social media as reported by Mashable 15750 social media experts on twitter. This should be an easy question for them to answer. For me.... Social Media is social interaction combined with the use of the web to create or add value. by @askaaronlee Social websites like facebook, twitter, or forums, blogs are all part of social media. I found some videos on youtube that are actually quite interesting. … [Read more...] about What Exactly Is Social Media?
