This is a guest contribution by Nick Rojas Entrepreneurs are perpetual idea machines with the next innovative vision just around the corner. However, turning that vision into reality takes funding, and without the perfect pitch, investors simply lose interest. Knowing how to pitch right is a valuable skill for entrepreneurs to hone. It will allow you to move your idea from scratch paper to business plan, and from business plan to boardroom. Have you ever seen a bad pitch unfold on Shark Tank? It is like watching two trains barreling toward one another, ultimately resulting in business disaster. It is certainly easy to critique from the couch, but what about your next innovative entrepreneurial idea? Get tips from Shark Tank survivors with these guidelines on how to pitch right and … [Read more...] about How To Pitch Right: Tips from Shark Tank Survivors
Case Study
Social Media Only Comes in One Speed
Social media is getting faster by the minute. Today, it is getting so competitive that brands and businesses are continuously thinking outside the box on how they can produce content that matches the pace of their audience. These days, social media waits for no one. If you’re LATE for the party, you’ll probably be covered by all the noise and you might not be able to get your voice across. It could only mean that if you want to be heard by the crowd, you have to be fast; and on social media, that means you have to be REALLY fast. Speed wins if you want to be the one people talk about on social media. … [Read more...] about Social Media Only Comes in One Speed
How @ModCloth is dominating social media
One of my followers pointed me to ModCloth, an online women’s clothing and accessories company. ModCloth focuses on independent and vintage-inspired fashion founded by two sweethearts from their college dorm room. Since then I’ve had my eyes on them. ModCloth, in my opinion, ticks all the boxes as to what it truly means to be a social business and they are a great example for every brand to learn from. … [Read more...] about How @ModCloth is dominating social media
3 Innovative Social Media Campaigns on Pinterest
By now you've probably heard a lot about Pinterest, (especially if you follow my blogs here!). Is it just hype? I’ll let you decide after showing you some of the recent Pinterest campaigns that caught my attention recently. Inspiration Day – Kotex Women Smoyz, an Israeli creative agency found a way to generate buzz on Pinterest. Recently, the company launched a campaign called “Inspiration Day” which involves finding 50 influential Israeli women on Pinterest. From there, they got them to repin items and sent some of the items that they pinned as gifts. … [Read more...] about 3 Innovative Social Media Campaigns on Pinterest
Creative way to automate your twitter account for success
Remember the unspoken rule which says that you “shouldn’t automate your Twitter account”? We’ve all read that one before, but today I’d like to prove to you that you can actually automate your Twitter account.... with a little bit of creativity. For some reason my attention is always drawn towards how airlines are using social media. Maybe it’s because I spend countless hours searching for affordable fares and promotions to satisfy my hunger to travel. I love to check out the numerous airlines available and this might’ve indirectly led me to cover numerous articles on how airlines are using social media, as well as their failures and success. … [Read more...] about Creative way to automate your twitter account for success
Focus Friday: Humanizing your restaurant to respond to bad reviews
Today’s Focus Friday is dedicated to all the restaurantpreneurs (restaurant entrepreneurs) in the industry. This post was inspired by a tweet I had read a few days ago, Don Power from Sprout Social shared an interesting tweet from @FrankieJgrande about a bad restaurant review. In his tweet, Frankie wrote about the bad food and services that he received from the Pigalle New York. The tweet was then retweeted many times by Frankie’s followers and more people were asking him what had happened. If you were a restaurant owner, you could either do nothing and suffer the consequences (of course we wouldn’t want to do that now, do we?) or you could apologize sincerely and honestly. Now the latter sounds like a better reaction. In this post, I’ll include some case studies from real businesses … [Read more...] about Focus Friday: Humanizing your restaurant to respond to bad reviews
