Operating online has allowed entrepreneurs to streamline many processes and improve productivity. Yet the online world involves cybersecurity threats that can really bring your successes and efforts to a grinding halt. You won’t want to lose valuable data, suffer breaches or loss of revenue during down time. These seven practices can help your company to stay safe online. 1 . Invest in cloud security Cloud security software is a series of policies and technologies which are created to protect information, data, infrastructure, and ensure compliance in terms of cloud computing systems. While cloud-platforms are responsible for providing security measures, the users of cloud-security systems should also put their own protection in place. 2. Multi-factor … [Read more...] about 7 Ways To Keep Your Company Safe Online
Every business now has access to as much data as they can dream of. Every aspect of customer interactions and behaviour can be measured and quantified, which is a dream for businesses, especially smaller ones who can afford to react in a more agile manner to changes in the marketplace than their corporate competitors. But in the rush to acquire more and more information, what we’re often missing out on is insight. Your data is only as good as the story it can tell you. You can collect any metric you like, but if there’s no knowledge of why it's showing you the trends you can see, then it’s just a lot of numbers. Every business should begin by honing a data strategy, specifying what information they need to collect, and more importantly why they need to collect it.This should be connected … [Read more...] about 3 Ways Your Small Business Should Use Data Better
Finding, nurturing and acquiring new customers is a costly part of any business with many companies spending thousands on targeted campaigns, advertising and brand awareness. But what if you could cut these costs and still grow your customer base? What if you could have your customers advertise your brand for you without spending a penny? Building brand ambassadors Apple, Starbucks, Monzo, we all know brands who seem to have a loyal following and find ourselves thinking how lucky they are to have their customers doing half of their marketing work for them! Well, these brand-loyal customers are referred to as Brand Ambassadors, and they’re the people who love your brand so much that they will proactively talk about it and recommend it to others. The word of a brand ambassador is more … [Read more...] about How To Cut Your Advertising Costs And Get Your Customers To Advertise Your Business For You
Owning a business comes with numerous perks. You get to make schedules and benefit when you start making profits. Despite all this, there comes a time when you need to say goodbye to your business. Business owners always wonder how life would be without their business, but the truth is it comes a time when you need to sell it. Your business might have grown over the years, and you feel attached to it, but these signs indicate the need to sell. The business is no longer fulfilling When starting a business, you must have been passionate about it, but not everyone can be a lifelong entrepreneur. At times business pressure takes a toll over your time and sanity and you start burning out. You might think that owning a business is glamorous, but its time consuming and … [Read more...] about Signs it’s time to sell your business
Whether you like it or not, the future of online marketing has to do with video, and a majority of businesses and brands had already adapted to this ongoing trend. According to research conducted by Wyzowl back in 2018, more than 63% of all online businesses had started to use video content marketing. So, if your goal is to keep up with the competition and understand the importance of video marketing for e-commerce, we're here to provide you four significant reasons why it can be beneficial also for you. Improving your ROI Naturally, video production will require a significant allocation of resources (money, time, video editors, etc.), but the effort will most likely turn out to be fruitful. More than 83% of online businesses surveyed recently believe that video marketing has a … [Read more...] about Why Use Video Marketing for an Ecommerce Business?
It’s no secret that around half of businesses fail in their fifth year. There are many reasons for this with a myriad of different situations for all kinds of business out there. Yet, what it illustrates for all is that it can be extremely hard. Sometimes you can try absolutely everything you know, putting in all the time and doing everything you think is right and your business will still fail. You need to be able to say that you gave it your all. No regrets. One of the ways to bust your business survivability is to branch out into other areas. Diversify your product or service range. There are many ways you can do this, depending on what kind of business you’re in. The hints and tips below aren’t at all prescriptive, but they could help your mind focus on the right areas and you could … [Read more...] about Diversify And Broaden Your Offerings For Business Success