Today, Instagram is the first thing that youngsters wake up to and go to bed with! Something that started off as a mere social media network, now boasts of over 800 million active users worldwide. With a decline in Facebook and Twitter usage among the younger generation, Instagram has taken the centre stage, thus creating an opportunity for businesses to market their offerings. It has turned out to be one of the most popular business marketing platforms today. Owing to its far-reaching audience, researchers have predicted that influencer marketing on Instagram alone can generate around 32.3 million in 2019. If you want your brand to be recognised, then Instagram marketing is the current best strategy for you. So how do you go about marketing your business on Instagram and making the … [Read more...] about Essential Tips for Business Marketing on Instagram
Everybody hates getting cold calls from companies and most people will hang up almost immediately. So, surely, you should just give up on phone marketing in your business because you’re not going to see any returns on it? You can just rely on social media and content marketing and find your customers that way instead. While it’s true that digital marketing methods are a very important tool, that doesn’t mean you should write off phone marketing altogether. There are still some great ways that you can use phone marketing to find new leads and boost sales, here’s how you can make it work. Generate Leads First This is so important because if you just start calling up random people, most of them aren’t going to have any interest in your product. You’re putting a lot of … [Read more...] about Does Phone Marketing Still Work In The Modern Business World?
Trust continues to become an issue online, especially with the increasing levels of cyber insecurity. Clients need to believe that the information they are reading is accurate, that their personal information is secure, and know how their browsing habits are being used. Without face-to-face interaction, building trust is extremely difficult. Since your website provides a face for your e-commerce business, it plays a vital role in earning customers' trust. And, as with any human relationship, it's earned over time and can be lost in a split-second. Without further ado, here are 5 simple ways to make your site more trustworthy: Get a Domain Name That Warrants Respect Coming up with a decent name for your website is probably the toughest step when it comes to building a website. Your … [Read more...] about 5 Ways to Make Your Website More Trustworthy
Every business owner wants their company to be successful and one way to guarantee success is to have a large number of customers. The more people that view your website, the more chance that some of these will become regular customers. There are ways in which you can boost traffic to your website. Here are just five ways to do so. Making the Most of Social Media Social media is a fantastic interactive and free tool that can increase the amount of traffic to your website. Whether you use Facebook, Instagram, Twitter or all three, there are great rewards from using all of them. Facebook is great for advertising and running competitions that may get your business noticed and Twitter can be used to increase traffic to your website by using relevant hashtags whilst tweeting. Advertising … [Read more...] about Five Great Ways to Boost Traffic to Your Website
Cryptocurrency is a mathematical framework free of human errors and politics. The whole idea takes banks and intermediary out of the frame saving the fat service fee in transactions. Relying on encryption technology, digital currency transfers value via the internet safe and sound. Though digital currency and blockchain are the most popular technologies, they are yet to be implemented by the broader population. Some controversies and hurdles in the path give the business owners concerns over adopting the digital currency. So, what does cryptocurrency has to offer? Is it suitable for your business? If so, how to get started? The digital currency comes with various advantages. The out of the box approach makes it a great deal to stand out in the marketplace. Not to mention the perks … [Read more...] about Should Your Business Work with Crypto?
Searching for a job is a competition –think of all the other applicants you have to beat. A resume is like an advertisement of you; it needs to impress the recruiter at every possible level. A successful resume clearly conveys that you are the best candidate for the job and will secure you as many interviews as possible. To help you make a great first impression, your resume must include what employers are looking for, which is: Experience Recruiters want a resume that tells a story about your career progression. This helps them identify whether you are a good fit. Provide relevant experience and emphasize key responsibilities you've held that are relevant to the job you are applying for. Also, clearly detail where you added value and your contributions to any high-profile projects. Use … [Read more...] about 7 Things Recruiters and Employers Look for in a Resume