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The holidays are a magical time. No matter how you celebrate, the winter months signify the end of the year and new beginnings. For many people, this means celebrations, family, and feasting. Whether sitting around a table, heralding the new year, or rocking around the Christmas tree, there are moments to share and memories to create with friends and family. Connection As the holidays draw near, your mind may be focused on decorations, menu planning, or what to wear, but another consideration should be at the top of your list: strong Wi-Fi. Sharing all of those holiday memories, well wishes, and festivities requires strong connections. According to a study funded by Google, some 28% of people say that they can’t live without Wi-Fi, and more than 80% of respondents have experienced … [Read more...] about How to Get Your WiFi Ready for the Holidays

After spending time and energy completing work for a client, there’s no better feeling than getting paid. But, as a new business, you likely have very little experience in professional invoicing. How do you create an invoice? What should be included on an invoice? There are many questions that can be bumps in the invoicing road. An ineffective and confusing invoicing process can lead to late payments, which can put you in a financial bind. Thankfully by following proper invoicing etiquette, you can develop and maintain professional communication with your clients, which builds trust and confidence in your company. Keep reading to learn the invoice etiquette rules you’ll need to follow as a new business owner. Use an Automated Invoicing Process One of the first steps to take when it … [Read more...] about Invoice Etiquette for New Business Owners

Having a thoroughly planned content strategy is vital in this digital age, so it's little wonder that the majority of businesses, be them large or small, put a lot of resources into creating one. In fact, the Aberdeen Group's report The Future Of Content Marketing: The Age Of Content Science, found that a huge 95% of business respondents are either using or considering using a content marketing strategy. However, simply pulling ideas for content out of a hat is probably not going to get you very far; you need to have a deep knowledge of your customer base and a thorough understanding of what kind of content will work best for your business. This is where data plays a vital role; there's no need for guess work in content creation when you can collect valuable insights into what does and … [Read more...] about How to Create Content Based Around Your Data Findings

This a guest post from Alibhe McNeela, Content & Communications Manager at Epidemic Sound. Want to know the secret that directors, television producers and many YouTubers know about creating more engaging videos? MUSIC. Music is a universal language and helps to tell stories. If you are creating video, you need to use music to better convey the message you want your audience to feel. Not only will the production feel more complete, but it will keep your audience engaged. Music Builds Relationships One of the main reasons to use music is how well it builds a relationship with your audience. Think about the music you listened to a decade or more ago - if you listen to it today, you STILL remember the lyrics, the tune and memories associated with it. It’s a combination of … [Read more...] about Marketer’s No.1 Tip for Creating Engaging Videos

A lot of our greatest ideas and dreams are crushed by the reality that some things just aren’t possible without the backing of a large business. When it comes to manufacturing your own product, this is exactly the problem you’ll find. Companies will invest millions into getting a product to market. So, how is it possible for you to start working on your own projects? Well, with some clever purchases and decisions, it’s not too hard. This post will go through some of the considerations you need to make before going into manufacture. Tools and equipment Depending on your product, it might be possible to have the whole manufacturing process at home. With technology getting cheaper and more accessible, it’s possible to have your own factory at home. You just need to get the right … [Read more...] about Getting Into The Tricky World Of Home-Manufacturing