By now you've probably heard a lot about Pinterest, (especially if you follow my blogs here!). Is it just hype? I’ll let you decide after showing you some of the recent Pinterest campaigns that caught my attention recently. Inspiration Day – Kotex Women Smoyz, an Israeli creative agency found a way to generate buzz on Pinterest. Recently, the company launched a campaign called “Inspiration Day” which involves finding 50 influential Israeli women on Pinterest. From there, they got them to repin items and sent some of the items that they pinned as gifts. … [Read more...] about 3 Innovative Social Media Campaigns on Pinterest
Focus Friday
Focus Friday: The importance of responding in social media
In today’s focus Friday, we look at the importance of responding to tweets. Depending on the industry you're in, some tweets require quicker or faster responds. According to eezeer, 85.9% of tweets to airlines are customer service related, therefore if you’re not responding, chances are you’re losing your customers TODAY. To support that, a report by Mediapost, show that 18% of those who posted a negative review of the merchant and got a reply ended up becoming loyal customers and buying more. … [Read more...] about Focus Friday: The importance of responding in social media
Donate your unused twitter characters and help raise awareness
It's Friday, Friday, gotta get down on Friday, everybody's lookin' forward to the weekend, weekend. Wait… who sang that again? Erm... Once again its Friday and we have another Focus Friday segment where we look at how businesses are using social media today. One that caught my attention was Ben and Jerry’s World Fair Trade Day Campaign. What is fair trade you ask? Fair trade is a movement that helps producers and consumers get a better deal or better trading. This helps producers to improve their live and helps to reduce poverty. … [Read more...] about Donate your unused twitter characters and help raise awareness
Focus Friday: Pretzel Crisps Personalizing an Experience
Today Focus Friday is on how Pretzel Crisps is using social media to connect with twitter users and bloggers. This experience was shared from a wonderful friend of mine, Jean aka @geekbabe that I’ve met on twitter, she actually blogged about her experience in her blog. … [Read more...] about Focus Friday: Pretzel Crisps Personalizing an Experience
Focus Friday: Humanizing your restaurant to respond to bad reviews
Today’s Focus Friday is dedicated to all the restaurantpreneurs (restaurant entrepreneurs) in the industry. This post was inspired by a tweet I had read a few days ago, Don Power from Sprout Social shared an interesting tweet from @FrankieJgrande about a bad restaurant review. In his tweet, Frankie wrote about the bad food and services that he received from the Pigalle New York. The tweet was then retweeted many times by Frankie’s followers and more people were asking him what had happened. If you were a restaurant owner, you could either do nothing and suffer the consequences (of course we wouldn’t want to do that now, do we?) or you could apologize sincerely and honestly. Now the latter sounds like a better reaction. In this post, I’ll include some case studies from real businesses … [Read more...] about Focus Friday: Humanizing your restaurant to respond to bad reviews
Focus Friday: How Buffer was featured on over 100 blogs in just 2 months
Today is the official launch of the Focus Friday segment which focuses on how businesses are using social media today. Its an honor to have a dear friend @LeoWid to start off this segment officially. Leon will also be featured on this Sunday upcoming Sunday Coffee with me where I will interview him and get to know him a little better. So if you have any questions about Leon or bufferapp, don't hesitate to leave them below. Take it away Leon! … [Read more...] about Focus Friday: How Buffer was featured on over 100 blogs in just 2 months
