Every business owner wants their company to be successful and one way to guarantee success is to have a large number of customers. The more people that view your website, the more chance that some of these will become regular customers. There are ways in which you can boost traffic to your website. Here are just five ways to do so. Making the Most of Social Media Social media is a fantastic interactive and free tool that can increase the amount of traffic to your website. Whether you use Facebook, Instagram, Twitter or all three, there are great rewards from using all of them. Facebook is great for advertising and running competitions that may get your business noticed and Twitter can be used to increase traffic to your website by using relevant hashtags whilst tweeting. Advertising … [Read more...] about Five Great Ways to Boost Traffic to Your Website
With over 50 million businesses involved in advertising their products in the social media and to connect with their target audience, social media has become an integral part of making it in business in this digital age. Because of the high competition in the field, some companies have gone an inch higher and decided to be paying to improve their visibility. This is where paid social media popped up in social media advertising. If you want to keep pace with notable businesses, then having a paid, promoted and/or sponsored posts as part of your marketing strategies is a must. There are benefits of social media advertising which you should know. Benefits of Advertising on Social Media One thing that is so visible is how social media has strengthened brands and businesses especially if … [Read more...] about What You May Not Know About Social Media Advertising
Social media is a great platform for building your brand. The large audience base means you can reach very many people without spending large amounts of money. However, Social media will not work for you if you do not pay due attention to certain pitfalls while promoting your business. Such pitfalls include lack of proper planning, not knowing your target audience well, not targeting your messaging appropriately and not paying attention to your competitors. A small mistake can hurt your brand building efforts, pay attention to the pitfalls below, avoid them at all costs and watch your brand flourish. Lack of proper planning Like any other marketing strategy, you need to plan your social media marketing strategy. The strategy should clearly outline … [Read more...] about Social media pitfalls to avoid when marketing your brand
There’s a lot of confusion in the blog-o-sphere about whether or not to make your online blogging business an LLC. You know your blog is a business, but you’re not sure if you’re ready to transition from hobby blogging to a full-fledged business owner. This is a big step, and it’s not right for every blogger. First, you need to learn what an LLC actually means for your blog, and from there you can make the big decision for yourself. Forming a business like an LLC brings its own set of tax and legal complications. As a blogger, you’re already considered self-employed for tax purposes. Anyone who pays quarterly taxes or who files independently knows the struggle of keeping up with these changing rules and regulations. Always consult a qualified accountant or business lawyer before making … [Read more...] about Does Your Blog Need to be an LLC?
When you have poured your heart and soul into creating your blog, establishing yourself in the blogosphere and attracting loyal fans, upgrading can be a daunting prospect. After all, you could end up with downtime, a less reliable host, security issues or even losing some crucial information. Luckily, my guide below deal with all of these worries, so read on to put your mind at rest. Should I switch to the cloud? Many bloggers worry about swapping from shared hosting platform to cloud hosting ones. After all, the majority of blogs still run on the former and new developments can be scary. However, if you research into this area, you will discover that there are many substantial benefits to switching to cloud hostings. One, in particular, is that because you're sites … [Read more...] about 5 Key Upgrading Your Blog Questions Answered!
Facebook has recently been in the news for all the wrong reasons. As a scandal involving the leak of millions of profiles dominated international headlines, the stock price plunged as CEO Mark Zuckerberg scrambled to contain the crisis. Could this mark the end of Facebook as we know it? I think not. Whereas it’s impossible to predict the future with certainty, businesses will continue advertising on Facebook and using it to engage both customers and prospects for the following reasons. Two Billion Active Users and Counting At more than 2 billion monthly active users and still growing, Facebook is the world’s largest social media platform. This enormous user base is 600 million clear of the world’s most populous nation China. Even with the shock of the Cambridge Analytica … [Read more...] about 7 Reasons Businesses Will Continue to Use Facebook Despite the Cambridge Analytica Scandal