The following post is a guest post by Leon Widrich, an active commenter and contributor on AskAaroLee.com. Leon is also the founder of BufferApp. Enjoy the post. Cruising through the twituniverse has quickly become my favourite activity online. One discussion regarding Twitter I have led many times and found well worth sharing with you, centers around the question: Should you switch the auto-pilot on, on Twitter? Or should I rather pimp my ride a little, but remain in the driver’s seat? Whichever your answer to the above, here is my lesson learnt: … [Read more...] about Automation on Twitter: Should you do it?
How To: Expand Your Twitter Tribe
“The tribe has spoken; please leave the tribal council immediately”. To most of you who have watched Survivor, the reality show, would find this familiar. What is the first thing that comes through your mind when you talk about a tribe? Most of the time, it reminds us of people or groups of people living in the Amazon. True, but when you look at the bare essentials, a tribe is often related as a community. … [Read more...] about How To: Expand Your Twitter Tribe
What they didn’t teach us about influence in school
Could you influence someone on twitter? When someone posted a tweet and no sales or donation come through, would that make that person NOT influential? Maybe. Would someone who has 1000 followers have more influence than someone who has 10,000 followers? It is possible. There are a lot of talks, in blog posts, podcasts etc, about influence recently. I read on Mark’s blog (one of my favorite blogs out there) where he talked about how there is little influence on Twitter. Mark presented an interesting case about Alyssa Milano, with a Klout score of 84, sent a tweet to her 1.4 million followers with a link to the Amazon page of a book called Connected: The Surprising Power of Our Social Networks & How They Shape Our Lives and how it didn’t add any additional sales. … [Read more...] about What they didn’t teach us about influence in school
Adding the Personal Touch in Marketing
How would you like to receive a personal note when you check into the hotel or receive a gift and a personal note because you tweeted the hotel? That is what Four Seasons Hotel did. How would you like to receive personal gifts from a company, because you tweeted something? That is what KLM did Can you imagine flying back to your home, missing the eve of Christmas, and when you came down to collect your luggage, presents with you name on it comes out? That is what a Spanair did. … [Read more...] about Adding the Personal Touch in Marketing
Making Twitter More Useful For You
I have a daily routine to log into Quora every day and answer questions regarding Twitter as part of my daily learning session. There was a question which stood out yesterday; someone posted a question on Twitter asking “How can I make Twitter useful?” “I've been on Twitter about a year, and I really don't understand its benefits at all. I really struggle to find anyone interesting to follow, and while I do tweet what I believe to be humorous/interesting content, I can't see how anyone beyond my existing friend base, or spammers, would find my account. … [Read more...] about Making Twitter More Useful For You
The “at least” Social Media Tactics
Update: I used the term strategy wrongly earlier, this was actually a tactic and not a strategy. I apologize for the mistake, thank you @markwschaefer for explaining the difference clearly. Do you have a social media strategy? tactic? This is a part of our social media blog series where we’ve discussed about having social media goals and doing research. In this post, I want to cover more on social media strategies. tactics Strategy refers to a plan of action designed to achieve a particular goal. - Wikipedia … [Read more...] about The “at least” Social Media Tactics