KLM is making other airlines look bad!! In the mean time they are making their airline look COOL. Without failing, the Royal Dutch Airlines continues to surprise me. After watching how they used Twitter alone to get 1,000,000 impressions by giving personalized gifts to people at their airport, they did it once again. This time, they have listened to their customers, responded with a challenge and made their customer’s dream come true, as well as making two new records. How did it all start? Simple…. … [Read more...] about KLM continues to surprise users on Twitter
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Adding the Personal Touch in Marketing
How would you like to receive a personal note when you check into the hotel or receive a gift and a personal note because you tweeted the hotel? That is what Four Seasons Hotel did. How would you like to receive personal gifts from a company, because you tweeted something? That is what KLM did Can you imagine flying back to your home, missing the eve of Christmas, and when you came down to collect your luggage, presents with you name on it comes out? That is what a Spanair did. … [Read more...] about Adding the Personal Touch in Marketing
