Sure you can build your brand on social media, I mean everyone is able to build a great brand on social networking sites right? WRONG! If you're doing it wrongly it may even hurt you in the long run, take US Airlines for example who decided not to respond to customer's enquiries on twitter. The best part was they decided to respond to a celebrity on twitter and ignored other tweets. Tsk tsk! picky picky! Its time to wake up and smell the coffee and see that social media might not be for you or its not going to save your brand. Social media may not help you if you … [Read more...] about 9 reasons social media is not working for you
Social Media
How will social search affect businesses
Over the past few months, search engines like google and bing are integrating social into their search engines. After reading some articles on social searches, it got me thinking about what is the future of searches be? How it will affect businesses? "Google is taking those social circle links at the bottom of the page, pumping them with social steroids, and shoving them towards the top of results pages. For the first time, social is actually going to affect Google Search in a meaningful way." … [Read more...] about How will social search affect businesses
Focus Friday: The importance of responding in social media
In today’s focus Friday, we look at the importance of responding to tweets. Depending on the industry you're in, some tweets require quicker or faster responds. According to eezeer, 85.9% of tweets to airlines are customer service related, therefore if you’re not responding, chances are you’re losing your customers TODAY. To support that, a report by Mediapost, show that 18% of those who posted a negative review of the merchant and got a reply ended up becoming loyal customers and buying more. … [Read more...] about Focus Friday: The importance of responding in social media
14 nice things you can do for your customers using social media
Without customers, your business will never survive, I was inspired by a blog post by Ian Lurie, where Ian wrote about nice things that businesses can do for their customers, so I decide to write about how you can do nice things for your customers with the help of social media. In no particular order, here are some ways I think you can use social media for your customers. 1) Respond to your customers. This is one of the most important things you can actually do, some people are asking you question because they are interested. You’re actually losing customers when you don’t respond. … [Read more...] about 14 nice things you can do for your customers using social media
Stop spamming me with links to your business
Stop spamming everyone on Twitter! You have a great product, a great start-up that can do wonders, a real prospect, now how do you promote that? Social media experts will tell you to post it on Twitter, and then millions of people will flood your new business. Of course if you’ve been on Twitter for a while, you know that it is not true. Now how about sending EVERYONE the same message? Asking them to take a look at your business? This is what happened to me today. It’s like holding a megaphone and shouting to everyone that passes you by, see me, see me! Visit my store! … [Read more...] about Stop spamming me with links to your business
What is twitter all about…. to me?
Everyone uses Twitter differently, and I can’t really tell you what it is about generally. However, I can tell you what Twitter is to me, personally. It is about connecting with people (guess you figure that out). It’s about building new relationships with people that you’re not able to do on other social networking sites, for example, when being on Facebook we tend to be inside our own circle of friends. Unless we connect with them on twitter first, then we might be able to grow our network on facebook. … [Read more...] about What is twitter all about…. to me?
