Stop spamming everyone on Twitter!
You have a great product, a great start-up that can do wonders, a real prospect, now how do you promote that? Social media experts will tell you to post it on Twitter, and then millions of people will flood your new business. Of course if you’ve been on Twitter for a while, you know that it is not true. Now how about sending EVERYONE the same message? Asking them to take a look at your business? This is what happened to me today. It’s like holding a megaphone and shouting to everyone that passes you by, see me, see me! Visit my store!
Today, someone sent me a tweet to visit their website, I checked the twitter stream and noticed the tweet was blast to so many people. Honey! You don’t get away with that! So being the currently mean and grumpy guy I am, I replied. It was in a pretty harsh manner and I never thought the user would reply.
To my surprise, the user did! Here is what happened:
A better way of promoting your business/startup
Don’t get me wrong, there are a lot of easier ways to go around promoting your business especially when trying to reach out to someone, but I want to show you one example from @LeoWid. Leo is one of the co-founder of Buffer App. He posted two guest posts on this blog before.
What you didn’t know was, Leo emailed me using my contact form to take a look at his buffer app, it wasn’t one of those spam emails, it was actually a pretty thoughtful email.
What is great about his email was that it was personalized, and I was the target market because I reviewed cotweet a while back. The key here was that the email was personalized for ME. Not 10 people at once, not forwarded to a whole contact list, but ME. And that makes me feel special and honored. Which would make me less grumpy and more like this –> =).
Here is the email: (click to enlarge)
Minutes later, he tweeted me.
What a great way to get someone’s attention on Twitter! It’s all about giving a good first impression and Leo certainly fulfilled that criteria. Until today he keeps going and continues to promote buffer by guest posting on other blogs.
Okay! What about Twitter?
Well, at the moment I don’t see any quick way to promote your business. I would start by getting to know your target market first. Once you’ve gotten to know them, connect with them through personal emails and let them know who you are on Twitter and that you’ve connected with them before. Twitter allows you to connect with millions of existing and potential customers, that much is true, but perhaps what makes Twitter different than other Adboards online is that Twitter allows you to connect with millions of customers PERSONALLY.
Food for thought?