In a time when more people find answers to medical and health questions by going online than by consulting with a doctor, it just stands to reason that social media would have an impact on health care. In fact, a growing number of consumers simply seem to trust the experiences of friends than they do the outcomes provided by doctors so they post their questions on social media, get a response and act on that information prior to setting an appointment with a physician. According to Susannah Fox of PEW Internet, people connect via social sites like Facebook to share stories and work together on health issues such as in the case of two mothers who began working together to prevent the overtreatment of a one of their children. Trust Is a Huge Factor As anyone studying for a masters in … [Read more...] about How Health Care Is Being Impacted by Social Media
Social Media
The Three Marketeers: Choosing Your Weapons For Digital Marketing Success
The world of business isn’t all magical adventures. Gaining success in the modern arena requires hard work, especially when it comes to crucial elements like marketing. But that doesn’t mean you can’t take inspiration from some peculiar strangers. In this post, we’ll be looking at the Three Musketeers. In the famous French novel, d’Artagnan manages to achieve his goals by befriending the trio of formidable musketeers. You may not need the help of Athos, Porthos, and Aramis to see your dreams materialize. You will, however, need to choose your weapons wisely. By focusing on just three fundamental features, you’ll become a marketing pro in no time at all. What are you waiting for? All for one, and one for all! Presence In the adventures of the Three Musketeers, d’Artagnan … [Read more...] about The Three Marketeers: Choosing Your Weapons For Digital Marketing Success
Things Your Branding and Marketing Should Make Clear About Your Business
When you brand and market your business, you are creating its face. That’s because this is what customers will see. They won’t see you or what goes on behind the scene. They will see your name logo, storefront, website, adverts and other forms of branding and marketing. So, you need to think about the things that your branding and marketing choices make clear about your business. If you want people to know what you're offering and what you do, then it needs to be made clear in your branding and marketing. Every single decision you make when you are branding and marketing your company will have an impact. Everything from the tone to the colours you choose will create a lasting impression. People’s perceptions of your business are formed very quickly. So, there’s not a lot that you can do … [Read more...] about Things Your Branding and Marketing Should Make Clear About Your Business
Where You Should Be Making Use Of Your Smaller Online Marketing Budget
In most industries, you’re likely to have some competition waiting for you. Against more established, bigger companies, it seems like it can be an insurmountable hill to climb. You’re not going to have the marketing budget that they have. Instead, you have to use yours smartly. You need to look at the places your money is going to work best. Here, we’ll look at the cores of marketing you should be considering. A quality website This is a vital part of any business online. If you’re not experienced in creating functional, attractive websites, don’t ‘have a go’ now. Don’t make the online launch of your business your trial period. Instead, consider someone who already knows the dos and don’ts of launching a website. It might be an expense, but it beats going out there with a site … [Read more...] about Where You Should Be Making Use Of Your Smaller Online Marketing Budget
Social Media Only Comes in One Speed
Social media is getting faster by the minute. Today, it is getting so competitive that brands and businesses are continuously thinking outside the box on how they can produce content that matches the pace of their audience. These days, social media waits for no one. If you’re LATE for the party, you’ll probably be covered by all the noise and you might not be able to get your voice across. It could only mean that if you want to be heard by the crowd, you have to be fast; and on social media, that means you have to be REALLY fast. Speed wins if you want to be the one people talk about on social media. … [Read more...] about Social Media Only Comes in One Speed
Best tip one can give you about social media
Growing up, I wasn’t the most popular kid in school and I chose to be that way. I never felt the need to blend or fit in with the crowd. I never followed what people perceived to be ‘in’. I never tried to be someone else despite the negative perceptions I get from people about the friends I mixed with or what decisions I chose. … [Read more...] about Best tip one can give you about social media
