When you brand and market your business, you are creating its face. That’s because this is what customers will see. They won’t see you or what goes on behind the scene. They will see your name logo, storefront, website, adverts and other forms of branding and marketing. So, you need to think about the things that your branding and marketing choices make clear about your business. If you want people to know what you're offering and what you do, then it needs to be made clear in your branding and marketing. Every single decision you make when you are branding and marketing your company will have an impact. Everything from the tone to the colours you choose will create a lasting impression. People’s perceptions of your business are formed very quickly. So, there’s not a lot that you can do … [Read more...] about Things Your Branding and Marketing Should Make Clear About Your Business
marketing
Starbucks New Logo: Its About Time
Starbucks has unveiled a new logo today. As you can see they remove the most important word in their logo… COFFEE. It is a bold move changing the logo after what had happened to GAP logo. GAP decided to change their logo and people went nuts. Soon after that they implemented back their old logo. Here is a illustrated history of Starbucks logo. … [Read more...] about Starbucks New Logo: Its About Time