If you are running a small business, you are going to want a strong start, a bit of pizzazz and lots of impact. From marketing to customer service and work premises to staff, there are lots of things to take into consideration when creating a successful small business. To succeed, an entrepreneur has to take on many roles. It can be an exciting time but also a stressful one. Here are four ways you can elevate your small business to superstar status. Virtual Office When you are a start-up or a small business, it is sometimes only possible to have a small office space due to expenditure. But that doesn’t mean you can’t have a virtual office with a prestigious address which will add to your success. Companies such as yourvirtualofficelondon.co.uk offer virtual offices with impressive … [Read more...] about How To Elevate Your Small Business To Superstar Status
marketing
Things Your Branding and Marketing Should Make Clear About Your Business
When you brand and market your business, you are creating its face. That’s because this is what customers will see. They won’t see you or what goes on behind the scene. They will see your name logo, storefront, website, adverts and other forms of branding and marketing. So, you need to think about the things that your branding and marketing choices make clear about your business. If you want people to know what you're offering and what you do, then it needs to be made clear in your branding and marketing. Every single decision you make when you are branding and marketing your company will have an impact. Everything from the tone to the colours you choose will create a lasting impression. People’s perceptions of your business are formed very quickly. So, there’s not a lot that you can do … [Read more...] about Things Your Branding and Marketing Should Make Clear About Your Business
Where You Should Be Making Use Of Your Smaller Online Marketing Budget
In most industries, you’re likely to have some competition waiting for you. Against more established, bigger companies, it seems like it can be an insurmountable hill to climb. You’re not going to have the marketing budget that they have. Instead, you have to use yours smartly. You need to look at the places your money is going to work best. Here, we’ll look at the cores of marketing you should be considering. A quality website This is a vital part of any business online. If you’re not experienced in creating functional, attractive websites, don’t ‘have a go’ now. Don’t make the online launch of your business your trial period. Instead, consider someone who already knows the dos and don’ts of launching a website. It might be an expense, but it beats going out there with a site … [Read more...] about Where You Should Be Making Use Of Your Smaller Online Marketing Budget
The Dos And Don’ts Of Marketing Your Business
When marketing a business, there are multiple things you should and shouldn’t do. Today, I’m going to explain them to you. Here are the dos and don’ts of marketing your business: Do Use A Combination Of Traditional & Digital Lots of people have been sucked in by the digital marketing trend. So much so, they end up only using digital techniques. Now, using these techniques is far from a bad thing. In fact, it’s highly recommended that you do so. However, you can’t afford to neglect traditional methods too. Although they’re old, they can still be very helpful. A lot of traditional techniques are proven to bring great results. So, why would you bother excluding them? Just because something isn’t digital, that doesn’t mean it won’t help you. Think about all the … [Read more...] about The Dos And Don’ts Of Marketing Your Business
Finding Balance & Getting My Life Back
Finding balance in your life? Want to get your life back? A few years ago, I applied a simple concept to optimize what I was doing daily. It was simply to do 5 little things each day to get me closer to my goals. Back then, that goal was to grow my network. So all I did daily for over a year was: … [Read more...] about Finding Balance & Getting My Life Back
Social Media Epic Fail Award 2012 … and the winner is….
No matter how much you plan for something, things tend not to go according to plan. Today is all about having fun and gaining insights from some campaigns, tweets, and situations that went horribly wrong this year. After the laughs settle, the hope is that it will help all of us avoid similar situations for the coming year. You ready? Let’s count it down to our first ever Social Media Epic Fail Award 2012. … [Read more...] about Social Media Epic Fail Award 2012 … and the winner is….
