Social media has reached the point where simply managing a Facebook and Twitter account is not adequate for an effective social content strategy. The emergence of a number of dynamic social media sites over the past decade, and the need for businesses to embrace these profitable platforms, now requires business owners to develop a strategy that can effectively combine and make use of all of their social media accounts. This may be easier said than done, however, as doing so will require tackling some complex issues, including coordinated promotion across platforms and developing efficient internal workflow plans. But the effort is necessary to maximize your company’s content potential across platforms such as Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube. And don’t forget … [Read more...] about Does Your Social Media Strategy Cover All Your Accounts?
5 Strategies for Using Twitter Effectively
This post originally appeared on the iStrategy blog where I contribute regularly articles about leveraging social media and technology for small businesses. Subscribe to their blog for more great articles. Can you imagine that just a few years ago Twitter didn’t exist (I won't "exist" too)? Today the phrase “follow us" or "follow me” is commonly used everywhere – on the news, radio, on ads and more. And let's not forget #hashtags that appear on TV shows like X-Factor so that viewers can easily follow the conversations. … [Read more...] about 5 Strategies for Using Twitter Effectively
Get Slightly Famous Using Press Releases
This is a guest post from Spencer Mitchell from SurveySpencer.com. I commented on one of his guest post previously and he agreed to contribute a post here. Press releases have all the goodies that internet marketers adore rolled into one package: Brand exposure? Yup. Laser-targeted traffic? Oh yeah. … [Read more...] about Get Slightly Famous Using Press Releases
In the short term, QUANTITY BEATS QUALITY in social media
Yes, you read the title right. QUANTITY beats quality in social media hands down... at least for the short term. Before you crack your knuckles and get ready to go onto a brawl with me, telling me how wrong I am. Read on. We have all heard the phrase “Social Media is About Quality, Not Quantity.” I know that it’s better to have 1000 crazy fans who adore YOU rather than 10,000 followers who don’t give a crap about YOU. But let’s see, what do the two groups of people have in common with each other? … [Read more...] about In the short term, QUANTITY BEATS QUALITY in social media
How to: Find advertisers for your blog
How do you find advertisers for your blog? If you’ve been spending a lot of time on the web, I’m sure you’ve stumbled across Gary Vaynerchuk aka @GaryVee on Twitter. Gary is not only the founder of a VERY successful show on the web (Wine Library tv) but he is also the author of Crush It and Thank you Economy (one of my favourite books). If you’ve heard of him you’ll probably also know that he’ll buy the NY Jets one day! :) When I first saw him on Youtube, he immediately caught my attention. I like how genuinely passionate he is, and not only is he exceptional in what he does, but his honesty meant that his gutsy attitude and personality might have made some people upset. But does he care? Nope. Not one bit. … [Read more...] about How to: Find advertisers for your blog
Marketing Battle: Seth Godin vs. Guy Kawasaki
Float like butterfly, sting like a bee! Are you ready to rummmmbleeeeee? On one corner we have Seth Godin, on the other corner we have Guy Kawasaki. If you don't know who they are, you've probably been living in a cave or you just got out of prison. I have the utmost respect for both Seth Godin and Guy Kawasaki, I've read both of their books and gain so much knowledge from them. Both of them have different approach when it comes to "marketing" and I doubt they can be compared. … [Read more...] about Marketing Battle: Seth Godin vs. Guy Kawasaki