According to emarketer's latest survey small companies are acquiring more customers compared to large firms and medium size companies. Surprised? I don't think you should. Although large companies have more budgets to spend they lack a few success key's to be more successful in social media. What are those "magical" keys? … [Read more...] about Small is The New Big in Social Media
Twitter For Business
Case Study: How One Local Coffee Shop Uses Twitter
@CoffeeGroundz might look like an ordinary small coffee shop in Houston, Texas. However one thing you didn't know about this local coffee shop went on to be first restaurant to own the title for the first order to go on twitter. It all started when one of their followers name Sean Stoner (@maslowbeer) send them a tweet mentioning that he wanted pre order breakfast. Here is the real tweet … [Read more...] about Case Study: How One Local Coffee Shop Uses Twitter
[VIDEO] How To Use Twitter For Business
I posted a couple of videos before for the twitter for business series. This is a great video on how businesses should use twitter in their business. As you know twitter is a perfect fit for individuals, consumers and businesses. Anyone can use twitter. I've gave 10 reasons why businesses should use twitter before and this is a step by step guide. This video guides you from creating account to how to find what people are talking about the brand to replying customers. Although this is a short video, it's filled with great information. Follow these tips to start seeing real value … [Read more...] about [VIDEO] How To Use Twitter For Business
5 Benefits of Twitter Even if Your Customers Aren’t On It Yet
I found a great video done by Laura Fitton aka @pistachio on twitter. She is one of the co authors for Twitter For Dummies. In this video Laura gives 5 business benefits of using twitter even though a customer is not on twitter. I found them useful and should be part of the Twitter For Business series. Video is only 4 minutes long but you'll learn a lot in the 4 minutes. Enjoy! … [Read more...] about 5 Benefits of Twitter Even if Your Customers Aren’t On It Yet
What To Tweet For Small Business Owners
Figuring out what to tweet can certainly be tricky. A lot of people make the mistake by going straight for the sell. Which is to me the worst method as people will see them as a spammer. Its harder for smaller business owners as people don't know who they are compared to a giants like @starbucks and @dell So what should you tweet? … [Read more...] about What To Tweet For Small Business Owners
Twitter Marketing from A to Z
How do you use Twitter as a marketing tool? I've came up with an A - Z guide to help you. A longer version of this blog post will be posted in the future. Don't miss it. So what are the twitter marketing from A to Z? Lets start! Always Be Listening - Social media is a great tool. A lot of people teach you "how to market your product" which is the wrong way to start marketing. You should always start by listening. Going straight for the sell will be a bad marketing if you seem to pushy. Be Personal - Nobody wants to talk to a salesman. Everyone wants to talk to a human being. You have to be personal and approachable to people. Gain the trust and you will get the sale and earn friendship along the way. Communicate - Communication is one of the most important. You have to learn … [Read more...] about Twitter Marketing from A to Z
