This is one of my posts originally published on iStrategy Conference, for more original post, head to their blog. Brands and businesses use Twitter to gain visibility, brand awareness, increase sales, and ultimately drive traffic to their blog or website. To do this, brands must first think of how to make their tweets visible to their audience. One important factor to consider when it comes to tweeting is timing. To increase the Click-Through-Rate (CTR) of your articles or links, you need to be tweeting at the optimal time and not when people are asleep or having a busy day at work. … [Read more...] about How to: Find out when is your best time to tweet on twitter
Social Media
Does Your Social Media Strategy Cover All Your Accounts?
Social media has reached the point where simply managing a Facebook and Twitter account is not adequate for an effective social content strategy. The emergence of a number of dynamic social media sites over the past decade, and the need for businesses to embrace these profitable platforms, now requires business owners to develop a strategy that can effectively combine and make use of all of their social media accounts. This may be easier said than done, however, as doing so will require tackling some complex issues, including coordinated promotion across platforms and developing efficient internal workflow plans. But the effort is necessary to maximize your company’s content potential across platforms such as Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube. And don’t forget … [Read more...] about Does Your Social Media Strategy Cover All Your Accounts?
5 Strategies for Using Twitter Effectively
This post originally appeared on the iStrategy blog where I contribute regularly articles about leveraging social media and technology for small businesses. Subscribe to their blog for more great articles. Can you imagine that just a few years ago Twitter didn’t exist (I won't "exist" too)? Today the phrase “follow us" or "follow me” is commonly used everywhere – on the news, radio, on ads and more. And let's not forget #hashtags that appear on TV shows like X-Factor so that viewers can easily follow the conversations. … [Read more...] about 5 Strategies for Using Twitter Effectively
In the short term, QUANTITY BEATS QUALITY in social media
Yes, you read the title right. QUANTITY beats quality in social media hands down... at least for the short term. Before you crack your knuckles and get ready to go onto a brawl with me, telling me how wrong I am. Read on. We have all heard the phrase “Social Media is About Quality, Not Quantity.” I know that it’s better to have 1000 crazy fans who adore YOU rather than 10,000 followers who don’t give a crap about YOU. But let’s see, what do the two groups of people have in common with each other? … [Read more...] about In the short term, QUANTITY BEATS QUALITY in social media
4 excellent examples of successful Twitter contest
This post was a guest post that I wrote and published on JeffBullas.com. Do subscribe to Jeff's blog for more amazing content and tips on social media. You won't regret it. Using Twitter professionally for the past 3 years, I’ve seen my share of contests that were organized by both the bigger brands and smaller businesses.In fact, if you were to search with the phrase ‘RT to win’ on Twitter, you’ll find many interesting contests being held on a daily basis. A Twitter contest is not only a great way to build buzz and increase brand engagement, but it also generates new followers and grows your brand presence. There are even some who would suggest that Twitter contests are more effective at building engagement than any other online (paid) investments. Clearly then, as Twitter … [Read more...] about 4 excellent examples of successful Twitter contest
It’s impossible to follow 130,000 people on Twitter, but I do it anyway.
When I started using Twitter back in 2009, there were many strategies to manage the size of your account. Some teaches you to not follow your followers. It seems that having many followers while following as little people as possible reflects authority. "Twitter Gurus" were even preaching that we should follow as many people as possible and then unfollowing them once they become your followers. But some say that to follow your followers is a form of courtesy. … [Read more...] about It’s impossible to follow 130,000 people on Twitter, but I do it anyway.
