It’s no secret that the internet has opened the world up to even the smallest of companies. Marketing can now be conducted on a truly global scale. And it’s something that’s available to everybody. But all this, of course, means that the bar gets raised. Once everybody has access to the tools to create a global brand, it's only the best that shine. Millions of companies just don’t “get it.” But many do. Here we’re going to look at some of the brands that implemented effective creative strategies and wound up dominating the market. Red Bull On the surface, Red Bull doesn’t seem to offer customers all that much. Here we have a canned drink product, containing prodigious quantities of caffeine. It’s not exactly something we haven’t seen before. But the Australian company knew this from … [Read more...] about These Global Marketing Strategies Will “Give You Wings”
People Marketing
How To Elevate Your Small Business To Superstar Status
If you are running a small business, you are going to want a strong start, a bit of pizzazz and lots of impact. From marketing to customer service and work premises to staff, there are lots of things to take into consideration when creating a successful small business. To succeed, an entrepreneur has to take on many roles. It can be an exciting time but also a stressful one. Here are four ways you can elevate your small business to superstar status. Virtual Office When you are a start-up or a small business, it is sometimes only possible to have a small office space due to expenditure. But that doesn’t mean you can’t have a virtual office with a prestigious address which will add to your success. Companies such as yourvirtualofficelondon.co.uk offer virtual offices with impressive … [Read more...] about How To Elevate Your Small Business To Superstar Status
Six Steps To Make Your Staff Meetings More Effective
At some point or another, most of us have had to sit through a boring, dull staff meeting. When this becomes a routine, it’s very easy for them to lose their effective and productive nature. Ultimately, those staff meetings are there to get you both on the same page. They’re an important resource for anything from performance management to project management. If you’re not getting them right, your business is stagnating. It’s that simple. I've got six simple steps to help you turn this problem around. Step 1: Seek Help From Additional Sources It’s OK -- we don’t expect you to know everything about effective staff meetings! You’re still new to the idea of starting your own business, and it takes time to get meetings just right. There are companies out there that still bore their … [Read more...] about Six Steps To Make Your Staff Meetings More Effective
Things Your Branding and Marketing Should Make Clear About Your Business
When you brand and market your business, you are creating its face. That’s because this is what customers will see. They won’t see you or what goes on behind the scene. They will see your name logo, storefront, website, adverts and other forms of branding and marketing. So, you need to think about the things that your branding and marketing choices make clear about your business. If you want people to know what you're offering and what you do, then it needs to be made clear in your branding and marketing. Every single decision you make when you are branding and marketing your company will have an impact. Everything from the tone to the colours you choose will create a lasting impression. People’s perceptions of your business are formed very quickly. So, there’s not a lot that you can do … [Read more...] about Things Your Branding and Marketing Should Make Clear About Your Business
How do you WOW your customers?
Recently I did small renovation on my entire room. I changed the flooring, curtains, window grill, and even changed my door because the old door had seen better days. Our guy who changed the door was great. He was not only friendly but extremely helpful as well when helping us to find the door that we wanted. … [Read more...] about How do you WOW your customers?
33 ways to reward your customers
Last week I wrote a post on how you can humanize your social media presence. One of the methods that I recommended was rewarding your customers. Sophia.C commented and shared her thoughts that rewarding customers is tough because small businesses have a limited budget. True, you shouldn't blow your budget. Little things means a lot in my honest opinion, its the small things that makes a big difference. Some ideas won't cost you a lot, if they do, you could always do them on a smaller scale. Here is a list that I have complied with the help of some of my friends from Google+, Facebook and Twitter. … [Read more...] about 33 ways to reward your customers
