airlines case study

KLM is making other airlines look bad!! In the mean time they are making their airline look COOL.  Without failing, the Royal Dutch Airlines continues to surprise me. After watching how they used Twitter alone to get 1,000,000 impressions by giving personalized gifts to people at their airport, they did it once again.  This time, they have listened to their customers, responded with a challenge and made their customer’s dream come true, as well as making two new records. How did it all start? Simple…. … [Read more...] about KLM continues to surprise users on Twitter