How would you like to receive a personal note when you check into the hotel or receive a gift and a personal note because you tweeted the hotel? That is what Four Seasons Hotel did. How would you like to receive personal gifts from a company, because you tweeted something? That is what KLM did Can you imagine flying back to your home, missing the eve of Christmas, and when you came down to collect your luggage, presents with you name on it comes out? That is what a Spanair did. … [Read more...] about Adding the Personal Touch in Marketing
Social Media
Making Twitter More Useful For You
I have a daily routine to log into Quora every day and answer questions regarding Twitter as part of my daily learning session. There was a question which stood out yesterday; someone posted a question on Twitter asking “How can I make Twitter useful?” “I've been on Twitter about a year, and I really don't understand its benefits at all. I really struggle to find anyone interesting to follow, and while I do tweet what I believe to be humorous/interesting content, I can't see how anyone beyond my existing friend base, or spammers, would find my account. … [Read more...] about Making Twitter More Useful For You
The “at least” Social Media Tactics
Update: I used the term strategy wrongly earlier, this was actually a tactic and not a strategy. I apologize for the mistake, thank you @markwschaefer for explaining the difference clearly. Do you have a social media strategy? tactic? This is a part of our social media blog series where we’ve discussed about having social media goals and doing research. In this post, I want to cover more on social media strategies. tactics Strategy refers to a plan of action designed to achieve a particular goal. - Wikipedia … [Read more...] about The “at least” Social Media Tactics
You’ve got a social media goal, now what
Great! You’ve got a social media goal, now what? The next step is the “HOW”. How will you get there? The social media goal article I wrote was published at social media today (thank you guys), and Kirstin wrote a comment asking if I could give some examples on how to reach her goal. There are no methods that can help every strategy since we all have different goals. That was one reason why I did not go into much detail. However the next step after setting up a measurable goal is to do some research. … [Read more...] about You’ve got a social media goal, now what
What Are Your Social Media Goals?
You log into twitter and facebook everyday, and everyday you read tweets, you comment on your friends facebook wall, you retweet blog post, at the end of the day, what are your social media goals? What are you trying to achieve from social media? A tweet caught my attention recently. It was from Jerimiah Owyang aka @Jowyang, in his tweet, he mentioned that if we post 20 tweets a day we should blog and pay ourselves first. It got me thinking about the amount of time that we spent on social networking daily and whether it is influencing our productivity time. … [Read more...] about What Are Your Social Media Goals?
Personalization is EVERYTHING
*Editor’s warning: Plenty of good Aaron Lee feistiness ahead* I receive a lot of emails from people to test Twitter apps or services; however, I only reply a handful of them (that reminds me, I need to reply some of them after this). A lot of emails are pretty much standard emails which people usually blast-to-everyone kind of emails. They throw in their fishing rod everywhere hoping for a fish to bite. I do bite. I bite back at them. … [Read more...] about Personalization is EVERYTHING