The past couple of days, I received countless emails asking me my opinion about what we should expect in 2017. What are the platforms and apps we should focus in 2017? My honest opinion? I don’t know, but whatever platforms and apps that will be thrown my way, you can bet that I will be using it. Walk before You Crawl, then Run I’m sure you’ve heard of the saying that you have to crawl before you walk, however with the speed of the internet. Crawling before you walk won’t cut it anymore. New platforms and apps are popping up every day, some gain momentum quick and you as an individual or business want to be there when it happens to build brand equity before your competitor does. Waiting to see if that platform will work in a couple of months time won’t cut it anymore. By the … [Read more...] about On Social Media, you first have to Walk before You Crawl, then Run
Humanizing
The Three Marketeers: Choosing Your Weapons For Digital Marketing Success
The world of business isn’t all magical adventures. Gaining success in the modern arena requires hard work, especially when it comes to crucial elements like marketing. But that doesn’t mean you can’t take inspiration from some peculiar strangers. In this post, we’ll be looking at the Three Musketeers. In the famous French novel, d’Artagnan manages to achieve his goals by befriending the trio of formidable musketeers. You may not need the help of Athos, Porthos, and Aramis to see your dreams materialize. You will, however, need to choose your weapons wisely. By focusing on just three fundamental features, you’ll become a marketing pro in no time at all. What are you waiting for? All for one, and one for all! Presence In the adventures of the Three Musketeers, d’Artagnan … [Read more...] about The Three Marketeers: Choosing Your Weapons For Digital Marketing Success
These Global Marketing Strategies Will “Give You Wings”
It’s no secret that the internet has opened the world up to even the smallest of companies. Marketing can now be conducted on a truly global scale. And it’s something that’s available to everybody. But all this, of course, means that the bar gets raised. Once everybody has access to the tools to create a global brand, it's only the best that shine. Millions of companies just don’t “get it.” But many do. Here we’re going to look at some of the brands that implemented effective creative strategies and wound up dominating the market. Red Bull On the surface, Red Bull doesn’t seem to offer customers all that much. Here we have a canned drink product, containing prodigious quantities of caffeine. It’s not exactly something we haven’t seen before. But the Australian company knew this from … [Read more...] about These Global Marketing Strategies Will “Give You Wings”
How To Elevate Your Small Business To Superstar Status
If you are running a small business, you are going to want a strong start, a bit of pizzazz and lots of impact. From marketing to customer service and work premises to staff, there are lots of things to take into consideration when creating a successful small business. To succeed, an entrepreneur has to take on many roles. It can be an exciting time but also a stressful one. Here are four ways you can elevate your small business to superstar status. Virtual Office When you are a start-up or a small business, it is sometimes only possible to have a small office space due to expenditure. But that doesn’t mean you can’t have a virtual office with a prestigious address which will add to your success. Companies such as yourvirtualofficelondon.co.uk offer virtual offices with impressive … [Read more...] about How To Elevate Your Small Business To Superstar Status
Where You Should Be Making Use Of Your Smaller Online Marketing Budget
In most industries, you’re likely to have some competition waiting for you. Against more established, bigger companies, it seems like it can be an insurmountable hill to climb. You’re not going to have the marketing budget that they have. Instead, you have to use yours smartly. You need to look at the places your money is going to work best. Here, we’ll look at the cores of marketing you should be considering. A quality website This is a vital part of any business online. If you’re not experienced in creating functional, attractive websites, don’t ‘have a go’ now. Don’t make the online launch of your business your trial period. Instead, consider someone who already knows the dos and don’ts of launching a website. It might be an expense, but it beats going out there with a site … [Read more...] about Where You Should Be Making Use Of Your Smaller Online Marketing Budget
It’s Not Just Business, It’s Personal
When was the last time you had experienced personal touches from your favorite store or business? Last week, I was queuing to order a drink from one of my favorite tea stores in my local town called “Gong Cha”. When it was my turn to order, the person behind the counter asked if I wanted my usual and keyed my order in before I could answer her. Guess what? I told my friends about it. … [Read more...] about It’s Not Just Business, It’s Personal
