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alyssa milano

What they didn’t teach us about influence in school

March 12, 2011 by Aaron 20 Comments

Could you influence someone on twitter? When someone posted a tweet and no sales or donation come through, would that make that person NOT influential? Maybe. Would someone who has 1000 followers have more influence than someone who has 10,000 followers? It is possible. There are a lot of talks, in blog posts, podcasts etc, about influence recently. I read on Mark’s blog (one of my favorite blogs out there) where he talked about how there is little influence on Twitter. Mark presented an interesting case about Alyssa Milano, with a Klout score of 84, sent a tweet to her 1.4 million followers with a link to the Amazon page of a book called Connected: The Surprising Power of Our Social Networks & How They Shape Our Lives and how it didn’t add any additional sales. … [Read more...] about What they didn’t teach us about influence in school

Filed Under: Social Media Tagged With: alyssa milano, influence, influential, klout influence, malcolm gladwell, Social Media, Twitter, twitter influence

Say GOODBYE to Celebrity Marketing and say hello to PEOPLE marketing

February 21, 2011 by Aaron 14 Comments

The DAWN of the social media marketing Once upon a time, there was a distant; far away period on Earth where celebrities rule the planet with their faces plastered on posters, billboards, magazines, and last year …TWITTER! These celebrities were paid a huge amount of money in exchange for endorsements, and even to post sponsored tweets on Twitter. (Companies should have paid me… kidding) … [Read more...] about Say GOODBYE to Celebrity Marketing and say hello to PEOPLE marketing

Filed Under: People Marketing Tagged With: advertising, alyssa milano, celebrity marketing, people marketing, social media marketing

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