When working in a world where technology takes precedence over everything, it is impossible to work without it. It eases your work and helps you store information for easier access. This does not skip the eyes of your competition and cyber criminals who would like to access the information and use it to their advantage or ruin your credibility. Waking up one morning and finding out that sensitive information has been leaked online or has been accessed by others is a huge blow to your business. The breach risks your business credibility. It might also lead to huge financial losses if customers and investors walk away or if the data collected is used to steal or ends up being sold to others. Once this happens, what should you do? 1) Mitigate the Losses After a data breach, many … [Read more...] about What you should do if you experience a data breach
If you are in the throes of writing a business plan, clarifying your entrepreneurial thoughts, and attempting to turn your startup dream into a reality, the chances are that you are feeling a little overwhelmed. Being a full time employee and trying to save as many of your hard earned pennies as possible before you take the plunge, resign and launch your new business venture is tough. Every hour under the sun is seemingly spent in work mode. The number one priority for you at the moment is probably your finances and the funding for your startup, but you shouldn’t neglect these other need-to-know aspects for launching your business. Online Presence While you are busy worrying about that meeting you have with the bank manager next week, have you stopped to think about your visibility … [Read more...] about Crucial Need-To-Know Facts Before Launching Your Startup
Every business should make sure that their employees wear name badges. This is beneficial because your members of staff feel like part of the company and your business will also appear a lot more professional too. And that is without even mentioning the vast branding opportunity name tags offer as well. Nevertheless in order for this to be the case you need to make sure you select the right name badges for your employees. The number one rule when designing any name badge is to keep it simple. If you try and overcomplicate things then this is where the problems occur. It can be very tempting to incorporate as many designs as possible. Nobody said that keeping it simple was an easy task! After all, with so many fantastic fonts, images, colours, and patterns on offer it is understandable … [Read more...] about Employee Name Badges – Do You Need Them?
When looking to increase the slice of your cake, you need to increase the size of your portion and reduce that of others. This is what advertising goals are often set to increasing your market portion and revenue. Before you embark on this journey, you will need strong advertising skills that are bound to yield results. Part of these skills includes creativity and proper advertising strategies. For your advertising campaign to work, these two exceptional skills have to be present. However, what are their roles? 1) Distinguishing Products In a world where people have similar needs, many manufacturers or service providers provide similar products. To ensure yours stand out, you need to get creative about how you present it to the world. The choice of media platform to use, the … [Read more...] about What You Need To Know About the Importance of Creativity and Strategy in Advertising
When you're the owner of a brand new business, let’s be honest - you need all of the help you can get. Unfortunately, most startup owners do not have the capital required to hire a host of full-time staff to help them with every issue they come up against so that they can compete with big businesses who do have the manpower. The good news is, you do not need it because we live in a time where technology can take care of many needs, and other businesses and freelance professionals can take care of the rest. With that in mind, here are some of the tools that every startup should utilize if they want to compete with the big boys and girls… A Mentor When it comes to the people who will be most valuable to you as you embark upon your startup journey, it’s fair to say that a decent … [Read more...] about The People and Tools Every Startup Should Utilize
Running a profitable company requires a considerable amount of dedication, hard work and perseverance. Yet, there are some key strategies and methods that can secure your organization’s success, which you would be wise to adopt. If you want to develop a reputable brand and a superb annual profit margin, ensure you learn about the five critical elements in a successful business. Careful Planning Every aspect of your new business must be carefully planned, as it will provide you with a road map to success. For example, you must thoroughly outline your company’s: Marketing campaigns Product releases Sales projections Budget Recruitment processes A detailed plan will help your business to maintain a focus and generate a healthy profit … [Read more...] about 5 Critical Elements in a Successful Business