While it might seem insensitive to be thinking about how to market your business during the COVID-19 pandemic, at the same time you also need to keep your business afloat, it is not just for your sake but for your employees too. However, you need to make sure you get the balance right and find common ground with those who you are trying to appeal to. Practice empathy and think about what your clients or customers or potential clients or customers may be going through without trying to take advantage of a bad situation as the COVID-19 crisis is no time to get too promotional. In unprecedented times like this, when people are in crisis, it is more important than ever to let your customers and clients know that you are genuinely there for them. As more and more people turn to online social … [Read more...] about How Social Distancing Can Increase Your Connections
The Importance of the Home Office
Working for yourself is a dream come true for many, you have flexibility and freedom, and you get to put your efforts into something you genuinely care about. You get to escape the rat race and a boss breathing down your neck, and you can work from home if you choose. This means you’re more comfortable in your own surroundings, there’s no long commute and you save yourself the time and stress of travelling back and forth. But if you are going to work from home, it makes sense to have your own working area- lounging on the sofa or typing away at the kitchen table may not yield the best results. Here’s why you need a separate home office. Separation between work and life Flexibility is one of the best things about working from home, for yourself. However, this needs to be done in the … [Read more...] about The Importance of the Home Office
4 Ways that 3D Printing is Creating New Business
Technology has always driven business, and that is very much the case in the 21st century. This is why some jobs are fading out of existence, while others are becoming more prevalent and desirable. One of the kinds of technology that has gotten a lot of attention from the media is 3D printing. It has many potential uses, both in the home and in a workplace setting. For some ways that 3D printing is creating new business for companies, read on. The Direct-to-Consumer Business Model When you discuss things like 3D printing and prototyping, what you are talking about more than anything else is convenience. 3D printing has allowed something called the D2C business model to grow widespread in recent years. 3D printing cuts out the middle man. Companies that adopt this model can create … [Read more...] about 4 Ways that 3D Printing is Creating New Business
The Newbie Freelancer’s Getting Started Checklist
When you've made the choice to become a freelancer, it's liberating. You get to be your own boss, pick the jobs you want to do, set your rates, and market yourself. For some, establishing your personal brand is a dream come true. During your career as a freelancer, it's possible you'll have ups and downs. You'll have to put in a lot of work at first to get clients, a positive reputation, and constant income. We've put together a checklist for all new freelancers to consider when starting. Payment Tracking System When you have a traditional job, you receive a paycheck every week, two weeks, or month. Accountants keep track of taking out taxes, how much your income is for the year, and providing you with a W-2 at the end of the year. However, when you're a freelancer, all of this … [Read more...] about The Newbie Freelancer’s Getting Started Checklist
How to Create a Business that is Unique from Your Competitors
New businesses launch every day, and if you dream of owning an organization or want to improve your existing one, then you must be able to differentiate yourself from the others. From the design of your facility to the level of customer service you provide, there are many ways to be unique to have the edge over the competition. Here are some great strategies. Provide Superior Customer Service If you believe that every provider has great customer service and support, you would be mistaken. While all customers want excellent service, they don’t already get it. They might even complain and not get a response from the company. Stand out in the minds of customers by providing clear, open communication and responding to their questions or issues promptly. You can pick up where larger … [Read more...] about How to Create a Business that is Unique from Your Competitors
How To Increase Productivity In Your Business
Working for yourself is incredibly tough. You are responsible for every aspect of the company. From sales to marketing, invoicing to accounting. Unless you have a large team of people working for you, then the buck stops at you on everything. You need to have a lot of self-motivation and be incredibly organised to manage all the elements that make your business a success. While you may be doing this right now, the chances are that some parts of your business are suffering. There are so many tools you can use to increase your productivity, save time and help you focus on growing your turnover. They can also help you improve your work-life balance too. Improve your communication Emails are a vital part of communication in business. However, a poorly worded email can confuse and delay … [Read more...] about How To Increase Productivity In Your Business
