Ask Aaron Lee

Every entrepreneur must understand the importance of customers. Without people buying the products that you sell, your venture would be pointless. That is why business owners invest thousands in marketing every year. While marketing might be effective at getting people in the doors, you must keep them coming back. After all, loyal customers are worth more than any one-time consumer. With that in mind, here are six great ways to improve customer retention.  Give Rewards For Purchases After making a purchase, some customers will need a push before doing so again. Having a loyalty program provides that encouragement. Essentially, this program would be put in place to reward customers who make repeat purchases. Whether customers collect points or stamps, they would eventually be … [Read more...] about Customer Retention: How To Keep Customers Coming Back

Trade shows are a great place to network with other industry figures, meet potential new collaborators and reach new potential customers. The problem is, while they’re effective, trade shows are also very busy places with a lot of vendors vying for attention. If you’re going to get anywhere among all this noise, you need to find ways to stand out. Get your lanyard badge holder ready for your most successful trade show yet with these tips.  Start well in advance of the trade show. Go beyond the obvious methods like adding your stand number in your email signatures. Instead try something new like getting other attendees to vote on the freebies you bring to hand out, like t-shirts or pens. Make use of any hashtags for the event, and create creative, engaging tweets using imagery that … [Read more...] about Seven Ways To Stand Out At A Trade Show

Technology moves at such a pace that it's difficult to keep up. However, keep up you must, because your business will benefit if you do.  By becoming more tech-savvy, you will… Have the opportunity to better represent your business online.  Ensure your business is future-proof and consistent with your nearest competition. Get a handle on the tools that will help you run to your business more efficiently, from the deep learning workstations that can improve your workflow to the software tools and apps that can make light work of any mundane business tasks. So, if you're still trapped in a bygone age within your business, or if you are struggling to understand current trends, here are some of the things you need to do. #1: Attend courses and conferences To brush up on … [Read more...] about How To Become A Tech-Savvy Business Owner

All entrepreneurs are in pursuit of the same goal: success. However, no two businesses are the same, which is why carving out your own route to the top is absolutely vital at all times.  You can follow a tried and tested blueprint in many aspects of running the venture. Sadly, simply mimicking another business will mean you’re always at least one step behind. So, how can you be sure to find the perfect strategy for your business? Here’s all you need to know.  Appreciate Your Circumstances  The business playground is more versatile than ever before. There are many different ways to launch and run a company in the modern age. Selecting the right approach for your individual situation will instantly give you a better shot at success.  One of the first issues is whether to run … [Read more...] about Finding Your Unique Journey To Business Success

Ensuring that you find the right components to grow your business is a lot about that gut feeling. Sometimes we have to pull extra money out of the air or need to siphon extra finances from somewhere in order to make sure the business goes in the right direction, which is all about careful planning. But one of the key components in growing a business is making sure that we find the right person, which can stem from just a good feeling. When we start to find the right person they have to provide that foundation of supporting the business throughout every single aspect. But what are the things we have to listen to, not just in our gut? Finding Someone Who Can Grow Into The Business A business is a constantly altering environment. You don't want to stay in one place. You will inevitably … [Read more...] about Going With Your Gut: Hiring The Right Person That Can Grow Your Business

Apart from the knowledge of the marketplace you’re working in, there are numerous other skills that you may need in order to be successful. If you’re starting your own business, you will most likely need to wear many different hats which means you may need to learn new skills at times. These can range from dealing with business accounts, HR through to basic skills such as administration.  Let’s have a look at some of the skills you need to run your own business:  Leadership Skills  Over time some of us obtain leadership skills without even realizing it. We followed leadership from our parents, other managers from work and we pick these skills up ourselves. The best businesses are run by good leaders. They will be able to motivate their team to perform to the best of their … [Read more...] about Skills You Need To Run Your Own Business