That is what Acura (or whoever is behind the account) about to learn as they "spammed" the wrong person, David Meerman Scott author of several marketing books like Real Time Marketing and PR. (great book and this is not an affilate link) Oh.. I think its going into his book in the future too. What happened? Well lets say they have not read any of my memo on personalizing tweets and they took the easy way out by using a tool called Local Response, a tool that helps clients to send tweets or @mentions to people in real time based on checkins, hashtags/keywords etc. … [Read more...] about This is not the way you should automate twitter
Social Media
How to run a successful Twitter contest
A Twitter contest is a great way to not only generate buzz for your brand but also to grow your followers whom are interested in what you have to offer. A Twitter contest is pretty straight forward. Ideally, you get people to share tweets with their followers in return for a chance to win a prize. … [Read more...] about How to run a successful Twitter contest
Google plus is dead?
Oh noo... google+ is dead! Or is it really? Recently Stuart Duncan, my favourite G+ user, shared his two cents on why people felt Google+ is dead. It made PERFECT sense. … [Read more...] about Google plus is dead?
10 Creative Examples of Facebook Brand Cover Photos
This post was originally published on iStrategy Conference where I contribute on a weekly basis. Check their blog for more marketing tips from experts around the world. Yup, we’ve talked about it. Facebook has finally turned all of our Facebook pages into the latest timeline format. If you have not read much about the timeline yet, I would recommend that you read some of our previous posts on this topic. One of them includes what you need to know about the cover. Furthermore, because the timeline takes up such a huge ‘retail’ space, getting a timeline that stands out for your brand is crucial. Here are some of my favorites so far. 1. Livestrong … [Read more...] about 10 Creative Examples of Facebook Brand Cover Photos
3 simple tips to increase engagement on your Facebook page
Here is the hard truth…your customers don’t want to hear about your products 24/7. When you constantly talk about your products, people will simply ignore it. And when people continuously ignore it, guess what? Facebook edgeerank algorithm kicks in and your post won’t appear on the newsfeed. It may seem unfair that Facebook gets to do that to you, but in all seriousness, why should people listen to what is essentially a form of advertisement all the time? Don’t worry! It’s definitely not the end of the world (end of the world is in December 2012). What you need to understand are your customers, and how do you get to know them? Why, by chatting to them of course! While it might seem hard to engage with hundreds and thousands of people on your Facebook page, there are some … [Read more...] about 3 simple tips to increase engagement on your Facebook page
A day in a life of a social media expert
According to a research done by AAL, there are a billion social media experts on the internet. Do you know what do they do on a daily basis? After “interviewing” more than 20 (actually none) experts, this is what I found out. … [Read more...] about A day in a life of a social media expert
