Disclaimer: Dave Kerpen is a personal friend of mine whom I’ve got connected to thanks to social media. I finally sat down on my butt and finished Dave Kerpen’s The Likeable Book. From the front cover it says that it will teach you how to delight your customers and create an irresistible brand. I’m sure you’ll be thinking, with so many books out there, do you need to read another social media book? One thing for sure is that this book is different and I would definitely recommend you to grab this book. No, it’s not because I know Dave or Dave paid me to say this. (but I wouldn’t mind if that were to happen, kidding) So many books out there concentrate on what you should do on Facebook or the tools you should use, a lot of books out there will tell you what to do, but not many goes … [Read more...] about Likeable Social Media book review by @DaveKerpen
How to organize your twitter list with formulists
As your followers grow, your timeline might be more crowded, and ultimately, make reading tweets more challenging. Previously, I recommended a tool called research.ly, which was a paid tool that allowed users to search a particular topic in their followers and see their tweets. Another method to have a more targeted tweet is to manually list your Twitter followers. This way you can just look at the list and have a more organized category of followers. However, organizing your Twitter followers is tough to accomplish, especially if you have a sizeable amount of followers. Furthermore, questions might arise regarding how accurate your categorization of your followers is, because if your categorization is inaccurate, then your list might be even less efficient. From this point of view, I … [Read more...] about How to organize your twitter list with formulists
30 days challenge to be a better YOU
This blog is not dead yet... no, I should say I am pretty much here but I’ve not taken much time to blog after starting my internship as a social media consultant. I do have time after work, however the I took the time to relax instead after a long day at work I also took some time after work to meet up with some amazing people after connecting with them on twitter. One of them is a founder of twofold, Singapore’s learning hub where people can learn different skills and do what they love such as DJ-ing, film making as twofold believes, you’ll be able to making a living doing what you love. As I love sharing stories and my thoughts, I forgotten about how it felt like to sit down and just write. Despite writing not my strongest skill, one of my passion is sharing, because of that, it … [Read more...] about 30 days challenge to be a better YOU
9 reasons social media is not working for you
Sure you can build your brand on social media, I mean everyone is able to build a great brand on social networking sites right? WRONG! If you're doing it wrongly it may even hurt you in the long run, take US Airlines for example who decided not to respond to customer's enquiries on twitter. The best part was they decided to respond to a celebrity on twitter and ignored other tweets. Tsk tsk! picky picky! Its time to wake up and smell the coffee and see that social media might not be for you or its not going to save your brand. Social media may not help you if you … [Read more...] about 9 reasons social media is not working for you
Social Networking: Whats your story?
Was trying to sleep and as usual, usually at this hour I am awake, reading, tweeting, writing, etc. I love when its so quiet that the only sound I hear are the "clicking" sound of my keyboard. I don’t listen to music because I get distracted easily. You may have notice, I’ve not updated this blog for a while now, if you don’t know, I am currently working as an intern in Media Contacts Singapore who was kind enough to give me a place for training. I moved from Malaysia and currently settled down in Singapore for a while. I don’t have any experience working on real projects before and it was a great learning and humbling experience, especially to start with a great and dedicated team, not to mention me asking lots questions and people there was very patient with me despite work tied on … [Read more...] about Social Networking: Whats your story?
The Power of Earned Media
The following blog is a collaboration between me and my editor. There are three general types of media today. There is media that a company can control, namely Owned Media, where a company fully controls its contents and the type of message that it wishes to spread to its customers. Simple examples of a company’s owned media can be an official website or an official Twitter account. There is also Paid Media, where a company pays a third party to display its messages or products to for its customers to see. This is the type of media that customers (You!) are exposed to every day in the form of advertisements and sponsorships. And then there is Earned Media, where the media coverage that your company wishes to gain needs to be earned from your customers. … [Read more...] about The Power of Earned Media