Can you believe it's October already? 2016 was supposed to be the year to end all years in the world of marketing. And yet it’s passed us by in a flash of lighting. Now the focus is shifting towards the year ahead. 2016 was disruptive from a digital marketing point of view. But 2017 is set to be even more of a game changer. Just staying up to date with the latest developments can be challenging enough. Facebook, LinkedIn and Google all have their own policies and procedures. And with over 250 paid and organic marketing strategies on Google alone, it can be overwhelming. Companies like Google are constantly changing their products too. For example, Google recently announced its new Shop The Look Adwords feature. And now practically everybody in the e-commerce sector is trying to figure … [Read more...] about Digital Marketing: What’s In Store For 2017?
Merging With Another Business? Here Are Some Steps You Need to Take
Business mergers can be a complicated time for everyone. They are full of uncertainty and complications. These are some of the important steps you need to take when it comes time to merge another business into yours. Data Collation One of the first steps involved in a company merger is sorting out the data collation. There could be a list of data that needs to be transferred from one business to another. Or, you may all need to combine your information together to get the best resources you can. That’s why it’s so good to make use of digital options like servers of a virtual data room. You have to make sure you have a secure environment for your data, and that it is all protected. And these provide you with a great opportunity to do that. Data collation is vital and you need to make it … [Read more...] about Merging With Another Business? Here Are Some Steps You Need to Take
These Global Marketing Strategies Will “Give You Wings”
It’s no secret that the internet has opened the world up to even the smallest of companies. Marketing can now be conducted on a truly global scale. And it’s something that’s available to everybody. But all this, of course, means that the bar gets raised. Once everybody has access to the tools to create a global brand, it's only the best that shine. Millions of companies just don’t “get it.” But many do. Here we’re going to look at some of the brands that implemented effective creative strategies and wound up dominating the market. Red Bull On the surface, Red Bull doesn’t seem to offer customers all that much. Here we have a canned drink product, containing prodigious quantities of caffeine. It’s not exactly something we haven’t seen before. But the Australian company knew this from … [Read more...] about These Global Marketing Strategies Will “Give You Wings”
Putting Your Business On (The) Line: Going Viral For The First Time
In the world of small companies, it is inconceivable in the 21st century to imagine a business without a web page of some sort. When people want to check out what a business has to offer, the automatic thing is to head over to a trusty search engine, input the name and they expect to see a site with bells and whistles. Or, at least, some kind of primitive web page. If you are after a quick checklist of things to get your business to be an online “all rounder”, read on. Wordpress You may have a friend or a relative that have a few skills to set up a website for you, but if you fancy a go at setting one up yourself using Wordpress. It is a tool that enables you to set up a website and content, like pictures and articles. While it isn’t a great way to show off your business in a flashy … [Read more...] about Putting Your Business On (The) Line: Going Viral For The First Time
Boosting Your Business: Essential Requirements as You Grow
A growing business has an ever-changing list of needs and priorities. As your business gets bigger, you're going to need things that you didn't need before. If you want to keep up with your company's growth, you need to pay attention to how its requirements change. If you don't, you could end up with a business that's larger than you can handle. You won't have the right tools and skills to handle a rapidly growing business, and it could get out of hand. You'll disappoint your customers if you're not prepared to deal with more business. Keeping up with your business's growth in needs prevents it collapsing because it has managed to run away from you. Keep it under your control by ensuring you consider the following issues. An HR Department As a smaller company, you're unlikely to have … [Read more...] about Boosting Your Business: Essential Requirements as You Grow
Starting a Video Marketing Campaign? Read This First
The rise of video sharing and video technology have made video marketing campaigns seem more realistic to businesses. But none of that means that a successful campaign is easy! If you’re interested in getting your business noticed with great videos, check out these tips. Identifying the target audience You’ve always got to figure out who the target audience is. This is especially important when it comes to video. We all know that certain age groups are more likely to be amused or engaged by content that might completely turn off another. So it’s important that you decide what demographic you’re hoping to target. You’ve got to consider age, typical economic status, etc. These things all affect how groups perceive your content. The balance of creativity and message We … [Read more...] about Starting a Video Marketing Campaign? Read This First