8 ways to humanize your business on social media

I had a conversation with one of my friends on twitter. We were discussing about the importance of humanizing a brand on the social web, sadly not many businesses are taking the opportunity to do it. Some of them treats it as another advertising medium to promote and sell their ~~bad~~ product.

Yesterday, I wrote a couple of methods that brands can use to humanize their brand on Facebook, so I decided to take them and convert it into a picture. (my photoshop skills needs tons of improvement).

What do you think? Did I miss out anything? Share your thoughts below.

b.nijhoff 35 pts

Very nice post It's comes in handy if you want to make your business more for social media.

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MetroFax 5 pts

Interesting post! Thanks for the tips! Will be sharing this on our Wall... www.facebook.com/metrofax

shirleybrown 13 pts

I think the most important thing is to not promote the product 24/7. Agreed that the primary purpose is business, but the product promotion should be done in a way that does not turn off people. Too many business think social media is just an online form of tv advertising and simply try to keep pushing their products down the throat of the audience.

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Keith Glantz 5 pts

Aaron thanks for reminding us that behind every company is a human brand. Great Article and Thanks for sharing

sanjeevkumaar 5 pts

Hi Aaron, It's my first time to visit your blog, It's very interesting and really very helpful for me. I have subscribed it and going to read another post.

BlackMoldRemovalProducts 8 pts

I love the tips you have and for sure, a lot of people will benefit from this...

ortizdebbie162 5 pts

Hey!

Very Glad you posted this specific example because some people believe this doesn't actually happen. I believe it will be helped for all media internship employers.

Thanks

natmich 6 pts

Haha, your photoshop skills are great! Very cute picture :). I really like these tips... it sounds like a lot comes down to being human and being interested (in others, your customers, fans, etc). It's an old Dale Carnegie idea but I think it applies really well to social media and business. Being interested (ie: in fans, what they care about, how they feel) is probably the easiest way to be interesting, figure out good ways to reward them and post stuff they'll care about.

LauLau81 130 pts

I agree with this list of ways for humanizing the business in social media. Feeling guilty I don't have photo, so this lists really help me to understand what I am lacking.

AskAaronLee 67 pts moderator

LauLau81 My pleasure, time for you to get a photo :D

Sophia.C. 5 pts

"Reward your fans" is the most difficult. How can a small business owner rewards their fans with limited budget?

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Sophia.C. Hi Sophia, I'll cover more of this in the future, it doesn't need to be expensive. I cofounded a company that sells apparel to our customers, we reward our fans by sending a couple of them apparels that they like or an accessory like handbags etc when they return to purchase another item.

It might cost a little short term, but the customers that we reward ended up purchasing more items the next round.

Depends on your niche. Creativity is endless :D

jureklepic 78 pts

Aaron great post.... hope many people would understand and implement #8 on social media platforms... They still dont get it, social is not equal to broadcasting of the ads :)

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jureklepic I agree, in 2012, those companies would definitely be in big trouble for sure.

balexandros 5 pts

Agree with #8. Got some local businesses 'round my neck o' the woods that just jumped on Twitter, but their tweet stream looks like another RSS feed.

balexandros Indeed, many businesses try to do that. They will learn in time i hope.

Stephanie Barnes 28 pts

Definitely!You had a great package of ways to humanize your business on social media.Thank you for your reminders.Keep it up!

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Joanna Wilson Thank you so much Joanna, have a great weekend.

48 Hours Master 7 pts

Oh... this is embracing on my part. I have not put o my photo on this... Anyway, this serve as eye opener for me. Thanks...

48 Hours Master No problem :D Have fun picking out a photo :D

Charlotte74 73 pts

I think having a recognisable face and voice - one that is true to you- are some of the most important things to do.

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Charlotte74 Indeed, having a face is one of the toughest. Not many companies would want that. Voice is easier though, but both takes time.

Thanks for sharing your thoughts. :D

BizCoachAustin 5 pts

Liked the post... Wondering if you meant "many businesses are not taking the opportunity to humanize"... You forgot the not? :)

BizCoachAustin Oh my! now this is embarrassing. Thank you so much for noticing. Edited it.

This Week in Entrepreneurship November 25, 2011 | She's Self-Employed says:

November 25, 2011 at 4:56 pm

[...] And finally, we all know that social media works better when it’s human. People can’t connect with aggregaters and apps. So if you want to make connections with your follower and fans–and you do–you have to put the human back into your brand. Over on Ask Aaron Lee, read about8 Ways to Humanize Your Business on Social Media. [...]

8 ways to humanize your business on social media – Holy Kaw! | SOCIAL MEDIA 101 « Social Media 101 says:

January 15, 2012 at 8:02 pm

[...] platform of conversation and interaction than any other. Here are 8 basic fundamentals from Aaron Lee to get you started in the right [...]

8 ways to humanize your business on social media

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