Digital marketing changes with each passing day. A strategy that was engaging ten years ago might not have the same effect on an audience today. For that reason, you need to always keep an open eye for the changing trend. You might have noticed that video marketing is becoming a powerful digital marketing tool. It has been projected that by the end of 2019, video marketing will be responsible for about 80 percent of the traffic in search engines. And, that means globally. That comes as good news for the businesses that work with digital marketing. For you to have a competitive edge, it is essential that they incorporate the following video marketing strategies in your campaigns.
1. Posting YouTube videos
After Google, YouTube is the second largest search engine for Infographics. This tells you just how much potential the platform has. It hosts over one billion monthly active users. It is a platform that you could use to get an audience for your content and eventually convert them.
If you do not have an account with YouTube for your business, you need to open one as soon as now! Having an account will not be enough though. To make your video marketing effective, you need to be consistent with posting content on this platform. Quality has to be considered as it makes a significant contribution to whether your efforts will be successful or not. Quality and exciting videos will make users keep coming for more. Also, it compels them to share your content with their friends. By so doing, you will find that the publicity of your brand will increase through increased traffic. This further results in more leads, conversions, and sales.
2. Include call-to-action (CTA)
If you want to your video marketing campaign to succeed, you need to create a strong CTA. The strategy has proven to be useful in lead generation. Did you know that you could use CTAs in your videos to increase the number of viewers on your website? Well, now you know.
Your CTA can be included in the video description or better still; you could create a pop up for it. With that, you can create a brief video and tell the viewers to visit your web page for more information on the same. Provided your video content is compelling, you can be guaranteed that the audience will be very excited to visit your page to see more of it.
CTAs in video marketing are great ways of enhancing engagement, generating more leads and improving the bottom line.
3. Select the ideal platform to post
Note that you are not limited to using YouTube. For your marketing efforts to bear fruits, you need to be strategic with your positioning. Go where your customers are. If your product is targeting millennials, you need to have a presence on Instagram. Create videos for Instagram and engage your audience from there.
If your target audience is on Facebook, you cannot afford not to be there. The same goes for other platforms like Twitter. Assessing the engagement rates on the different platforms will also go a long way in showing you the right direction.
4. Incorporate Virtual Reality
Virtual reality is becoming the most exciting and addictive emerging technology. Well, it is true that not so many people are using it. This is an added advantage. You can use VR to stay ahead of the competition. The rate at which it is growing is mind-boggling. Do not wait until everyone else has tried it out.
Be among the first brands to give their audiences an out of this world experience. VR creates the best engagement, and you can count on it to benefit your video marketing campaigns.
5. Work with influencers
You need your content to reach as many people as possible right? You might not have the most significant following on Twitter or Instagram. However, there is someone out there with hundreds of thousands of loyal followers. It is an excellent way of organically driving traffic to your website. Influencers can help you grow your audience by swaying the followers.
All you need to do is create quality video content and ask them to post it on their social media platforms. From there you can link back to your website. If you have compelling content, it could also benefit the influencer by increasing their following. Establishing such relationships is essential for the success of any digital marketing campaign.
6. Create a calendar
Remember that if you are to win, you will need to be consistent. Content creation can be overwhelming, and you can sometimes forget to even post the videos on the various platforms. At this point, having a calendar and scheduling your posts will help you maintain consistency and have your audience engaged at all times.
7. Include demos and tutorials
Do not bore the clients by trying to make sales through every video you post. With video marketing, it pays more if you educate the audience and engage them without focusing too much on making sales.
If you just launched a new product you could create demos that will guide the customers on how to use them. It will increase your sales more than the promotion would.
Once you have implemented the above strategies, it is also essential to analyze your performance to see whether they are working for your campaigns. By so doing, you will be able to identify the areas that need improvement and act on them.