Do you currently have a small business and looking for a new website to boost your sales and extend your reach? If it’s your first time, the whole process can be daunting and leave you feeling confused. Any business worth its salt should have a web presence.
In this article, we’ll show you five simple website design tips that will make the process easy for you.
Focus on quality – not quantity. When designing or developing a website, many small-business owners carry more than what they can bear. For instance, many small-business owners want tons of features and unnecessary multiple pages that they want built, but they don’t have the finances to back it up.
When building a small business website, you should focus on quality over quantity. The focus should be in starting with a small, high-quality website than spending your finances on creating a huge site. Starting small allows you to save money, because there’ will be less resources for you or an agency to build. Moreover, it gives you the time to allocate your time, energy, and money on creating only the important parts of the website.
Compel action from your users. Your website is your online salesman with the job to generate leads for your business. You can do this by creating a strong and visible call to action (CTA) on it. The most effective CTAs are incentives that provide visitors and new leads a reason to go to the next step and purchase what you sell or sign up for your services.
Ensure that your CTA leads to a page whereby a lead can get in touch with you. It could be a contact form, a phone number, or email address. To boost the leads generated by your website, put the CTA in a place that’s visible on the website. Placement options include the menu bar, the center of the after loading, or as a floating sidebar.
Give what your customers innately want. The most important question to ask yourself when designing your small-business website is this: “What information are my customers looking for in this website?” Providing solution to this question will assist in you creating the foundation upon which to start building your website. If you get confused in trying to find the answer, you can also ask your current customers who have accessed your website in the past few months. Check out the information they are trying to get out of it? This will assist you in understanding the content you need to show on your website.
While the process can be hard, designing and developing a website for your small business doesn’t can be easier with the right provider. Your first step after deciding to own a business website is reserving a domain name. You can check out if a name is available when you start the domain name registration process offered by Crazy Domains. Apart from that you can straightaway ask for a full website design quote or even use a user-friendly web builder! Check them out and best of luck!