brand

I was in Singapore for 4 days for a short trip to a company that I’ll be interning for. I gave a short presentation on Twitter to the team, and one of the discussions that came up was whether a business should be Twitter or not, since not all businesses are able to maintain a presence after a while, and their account goes inactive after a few days or months of using it. Question: Should your brand be on twitter? What would be better? Scenario 1: An inactive account on Twitter that doesn’t respond to the people’s inquiries or problems Scenario 2: No presence on Twitter at all? Since consumers or users can’t lodge a complaint online if they don’t get responded to since the brand is not online. My opinion? No matter if your brand is on Twitter or not, people will always talk about … [Read more...] about Should your business be on twitter or not?