This is my metaphor. Just something that I thought off. Don’t kill me for it. Social media or social networking sites like twitter or facebook is like learning how to fly fish. It takes time and patience. I’ve received a lot of emails and direct messages about influence and building a presence on twitter or facebook QUICKLY so why do I relate it with fishing? I’ll tell you why later, There are two types of fishing
Business Fishing – Business Purposes – Earn Money
For businesses, they go into twitter or facebook because they heard that they can get a lot of fishes (followers). They create an account and then notice that none of the fishes are biting. None of them are “taking their bait”
Sure there are like so many fishes in the sea but they’re not getting the results that they want.
So they learn how to fish properly and the proper techniques of fishing and soon they got a few bites (engagement) because the fishes are responding to what we’re doing. Since they’re using a proper technique and bait to fish them.
At first they thought that all they need to do is buy a fishing rod (register an account) go to twitter and facebook (sea and pond) and they’ll be able to do well. In the end, they realized that they got eaten by sharks (people who got pissed and blocked them)
So why does some brand are able to do so well?
I always see brands as those huge ships where we see in the sea. The already have the proper equipment like their ships and bigger equipment to catch those fishes. Since most of their team is experts, they are able to cut short their learning curve and catch more fishes.
They use radar (monitoring tools) to check where the fishes are and put their bait there to get better results.
Update: Thomas Marzano left an interesting comment below. He said brands should put aside the rod and jump in and swim with the fish until they follow the brand everywhere. Like a shark. Love his analogy. Thanks Thomas.
Mine would be fisherman should put their feet in the water and allow the fish to nibble on them. Sort of like allow the fishes to see the entire side of the fisherman. Guess both works? What do you think?
On the other hand if you’re new, you thought the best way to catch fish is to wait and talk to yourself while waiting for the fish to bite. Sorry but that doesn’t work! Not on twitter of course.
Engagement Fishing – People who loves it
Now engagement fishing is what I like to consider someone to fish for the fun of it. It’s not like business fishing. They meet fisherman, engages with them and build a relationship with them Will it take time? Sure! How do they build a relationship another? They talk to then and connect with then.
They won’t get to know another fisherman if they just sit near them and talk to themselves. Instead they sit beside the other fisherman and get to know them. They might have something in common and things will go from there
Okay! What I am trying to say here is that there is not shortcut in social media. You might want to catch as much fishes as possible but if you don’t learn some basics. You might get eaten by piranha’s instead.
My way is to build as engagement as much as you can. Make sure that they are related to your niche. If you’re a fisherman, find other fisherman, I do recommend finding other people to follow too. Maybe farmers etc. After all, you’ll never know what type of feast you can get.
If you’re on twitter for business purposes, start using your radar (twitter search) to find your fish. You can’t just go in the middle of the ocean and cast your net.
photo credits: by kasperbs