Ask Aaron Lee

New isn’t always best. In the age of social media and digital marketing, businesses and brands are taking to their keyboards like never before. The first thing you probably think about while starting a new business is how you will reach your audience online. While it’s very effective and trendy, there are still some old school marketing tactics that you shouldn’t ignore.  Signs As simple as it may sound, signs are an extremely effective way to put your brand out in the world. A well-done sign is memorable to people who see it. Whether it’s a sign on the front of your store, vehicle wraps on the car you drive around town, or a billboard, you should never underestimate the power of a good sign.  Direct Mail Campaigns People have become accustomed to scrolling through ads and news … [Read more...] about Old School Marketing Tactics That Still Work

These days, more and more companies are turning to SEO as one of their primary marketing channels. This is especially the case with B2B companies that work primarily with other businesses, foremost of which are SaaS companies. In the digital space, SaaS companies are unparalleled for the sheer range of software solutions that they provide, and their subscription-based software model is useful for everything from project management, to CRM, to niche professionals tools. As such, SaaS companies are well-positioned to get into the SEO game and create a comprehensive SaaS SEO strategy, as they are already providing concrete solutions to problems that people are often searching for. As long as their software solutions are framed as solution-providers instead of just purely software, SaaS … [Read more...] about The One Thing You Need to Prioritize With Your SaaS SEO Strategy

As a small business, you are desperate to get your name out there, increase awareness, and watch the queries and customers roll in. However, it can be challenging to get the name out there if you've only just started, and for many, it can feel like an insurmountable task.  It doesn't need to be, though, and there are many ways that small businesses can take advantage of what they have to spread the world and see a boost in business. Here are four things to consider.  Merchandise  Making merchandise may not seem like a profitable idea when no one knows about your business, but it can help to passively spread the word without you doing much at all. Options such as Polar Camel tumblers, car air fresheners, or pens give you something to offer at events or meetings.  This will allow … [Read more...] about Get the Name of Your Small Business Out There