Business tools are everywhere.
It is so hard to choose the right ones when you are trying to get your business up and running as there are so many out there.
It can be incredibly confusing, so what exactly is good for what? And what are the benefits you need for your business? Are these tools what you need, or are they another expense that you could have done without?
When you look for the right business tools or computer systems, you need to be sure that they can, firstly, aid your business, secondly, cut costs or expenditure, and thirdly, be a way to encourage creativity, collaboration, the back-office, or put simply, all the small functions that you would not necessarily notice.
Here are some examples of tools that you can put into place.
Getresponse
This is a marketing service provider. If your business is looking for ways to maximize marketing output, it has some features including:
- A drag-drop and join workflow creator. This is a quick way to communicate to the user based on their online behavior.
- Protocols and compliances to reduce the amount of bounce rates, and works to remove spam profiles as soon as they are detected.
- It has a big list of forms and landing pages to further build on personal relationships with clients.
- It contains analytics features, so it can generate big data to create comprehensive user profiles and create better marketing campaigns.
- It tracks social media for mentions about your business, both positive and negative, which can help you to respond as quick as possible.
Quickbooks
This is a financial accounting program. It provides finance management and is connectable to the cloud, so from any platform like the azure control panel or other cloud software, it can integrate easily into your workplace. The product is aimed at smaller and medium sized businesses. Some of the features include:
- Record keeping details of your invoices, billing and expenses. As well as basic expense tracking and timekeeping.
- Reporting in summarized from with Quickreports. It covers cash flow, missed checks and can create detailed reports quickly.
- It manages data on the employees, tax benefits, hours spent working.
- It keeps tabs on accounts, loans, the inventory, and other business activities.
- A very simple interface to generate payrolls and paying company expenses with multiple options for payment.

Traackr
This is a marketing and analytics platform. This helps to identify the key influencers in industry who are best for marketing regarding content co-creation and product feedback. So if your company is working hard to identify who to watch and who to align yourself with, this is a very useful tool.
- It works to discover bloggers using social insights across different platforms to connect to the key influencers and micro influencers. It suggests the right moments to connect with these influencers and the best methods to do this.
- It acts as an IRM solution to manage, record, and validate your influencer outreach.
- It also tracks conversions and separates the influencers based on the certain progress or impact of these influencers.
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