It’s essential to continually innovate as a firm. While you may not change your hierarchical structure from day to day, or change anything until your short term goals are reached, we all know that businesses are constantly evolving. Even businesses such as Coca Cola usually update their logo once every five or so years just to stay and feel relevant with the times. Businesses with mobile apps update the app icon to look pleasant on modern smartphones in order to set the new standard.
But when it comes to marketing in a way that will create a large impact, such as at a business event or expo, it can be that going the whole hog is the most effective strategy. Ingenious marketing requires a hint of madness to be successful, and in this case, it can actually draw many eyes to your offering.
To be noticed and talked about is a powerful thing in the social media age, where one retweet can lead to a spiralling array of people seeing your post and appreciating it for what it is.
So, let’s consider how you might make the most of it:
Going Viral
It could be that using your deceptive practices and intuition, you decide to try and go viral. It’s not uncommon for viral marketing stunts to become the talk of the internet, and this could quite literally reach millions of people within a matter of minutes should you hope to aim in this direction. It might seem like an unethical practice, but at the end of the day, no one is being hurt, and this can actually be plenty of fun. However, you need to be careful. Sometimes the acts that cause businesses to ‘go viral’ can also have said business criticized, depending on the approach they have taken. It is important to reconcile these facts and to move forward carefully, while also looking at examples of the past.
A Bold New Direction
Now and then, you might realize that your business marketing platform is actually rather dull. Switching it up completely, such as switching a marketing color scheme to hot pink, or perhaps becoming much louder in your advertisements than you have before can generate buzz alone based on the change. Of course, perhaps this particular example wouldn’t work for a medical practice or law firm, but it’s important to consider just how you might open up your creative insight in the best way, and check details regarding the format it might take.
A Forefront Campaign
Sometimes, an ingenious marketing strategy will require a forefront campaign to make people take note. Consider how drink driving campaigns pull no punches when it comes to showing the true effects of such a hasty decision. It might be that you do something similar for your own interest, potentially giving you the tools to overcome tepid marketing and instead launch yourself into the mainstream with an ad people cannot ignore, especially if it tackles a topical or important subject.
With these tips, you are sure to enhance your ideas about marketing using vigor as your ally.
