Business growth can seem tricky, especially when you’ve already tried common methods such as SEO, Marketing, and Ads. Today we’ll show you 3 vital tips to skyrocket your business to new heights in 2019.
This may sound a bit cheesy, but it’s absolutely vital for success. Getting yourself anchored and ready to succeed is half the battle. This comes into play later down the road as well, when you’re connecting with new prospects or clients and trying to make sales.
The most important aspect of your mindset is confidence. You’ve probably heard the mantra “fake it ’till you make it”. This is essential no matter how developed your business is. If you have the confidence to make a million-dollar sale, how hard could a $10,000 sale be?
The next aspect of having a successful mindset is removing the need for the sale. This is especially true with high ticket sales. It’s normal to be somewhat nervous when trying to close a potential client or customer, but if you remove the need for the sale, you’ll be amazed how much easier it is.
This means really listening and trying to understand their needs, pain points, and objections. Don’t focus on trying to get them to swipe their card, focus instead on how you can make their life easier, and how your business can add ROI/value to their life.
This is a topic that’s often beat to death, but for good reason. Social media is one of the most important ways to create an online presence for your business. Social media also helps to brand you and create unique positioning for your business in an often-congested market.
It’s important to think unique and take this a step further than the average business.
For example: Let’s say you own a plumbing business. One way you could attract more customers is by starting a YouTube channel and documenting your experiences. This is especially useful when you’re in a blue-collar niche where technology is not often used. Anything you can do to diversity and position yourself uniquely within your market will pay itself forward immensely.
One word of advice: if you do start a YouTube channel, make sure you have good vlogging cameras with flip screen to record HD footage. There’s nothing more frustrating than trying to watch shaky, blurry, and inaudible YouTube videos.
If you’re expecting people to immediately book a consultation or order a product from your website after landing on your homepage you might want to think twice. Having a web-page that’s not optimized for conversions is the equivalent of having a salesman at a car dealership who’s busy playing on their phone when a customer comes by.
If you’re running ads to your website’s homepage, stop now before you waste more money and get yourself a professionally designed landing page made for conversions. The difference is night and day!
If you’re not running ads and are simply relying on people visiting your homepage through google search or other organic methods, do your best to optimize your Call To Actions throughout the page.
Here are some examples of how you can boost your conversions on your website’s homepage:
- List your phone number and contact information visibly
- Create multiple “act now” “order now” “book now” etc. Call to action buttons on your homepage
- Create scarcity – offer a limited time discount or coupon
- Optimize your websites loading speed
- Install a heatmap and track where visitors are looking
Optimizing your home page or creating a landing page (if you’re running ads) will absolutely help you generate more customers and sales.
We have no doubt that if you employ these techniques you will see positive ROI very quickly. The best part is that most of these tips are free or very inexpensive but can make all the difference. There you have it, get to work and make 2019 your best year yet!