Marketing strategies change on a regular basis. Whether it is because there is some new tech that has changed how you can market, or perhaps society as a whole has moved on from previous trends and is now looking for something new. Either way, marketing is, and always will be, the key factor to your success. If you need help designing and updating your marketing strategy for the coming year, then follow these top four tips today:
Importance of Continuous Demographic Research
Conduct research into your demographic; this is an absolute must for every format of marketing out there. New words, new common phrases, new trends – all of these can change on a yearly or even weekly basis. Without knowing how your demographic acts with each other, you cannot create authentic and engaging content that they will relate to. This research could also give you key insight into upcoming trends that you can then cash in on before your competition.
Be Real and Authentic
People do not trust ads, but people. They can even trust brands to an extent once you have invested enough time and energy into building a relationship with them. This can, technically, be done with well-crafted ads, but it isn’t the only way.
Creating reputable and useful content that they can enjoy for free is a smart strategy that can help your SEO and engagement. When 30% of all internet users have ad blockers, you need to find unique ways to get your brand and message across.
Amp Up Your SEO Commitment
SEO is an ongoing commitment. This might not be what you want to hear, but it is the truth. The reason why it is an ongoing commitment is because:
- Google consistently changes and updates its algorithms
- Your competition’s efforts could see them outrank you
The larger your company is, the more you need SEO. Large companies typically cater to international markets, meaning you cannot benefit from local SEO efforts. Instead, you will need to invest in white label SEO services. As the reports that come in will not have labels, you can put your own company’s logo on them before handing them over to the department heads or CEO.
Take Some Your Marketing Out of Digital
Digital might be pervasive throughout society, and it is absolutely how you will get your message and brand across borders, but it is not the only way. Traditional and mixed media marketing can be just as effective, especially if you manage to excite or delight your target audience. From fun flyers to hosting an exhibition, consider how a real-world approach can impact your business’ reputation.
Many people distrust traditional ads, to the extent that the very face of marketing has changed. No longer can you put up a billboard and expect your job to be done for you. You need to create a narrative people can rally behind, be authentic, and use multiple channels in order to engage in your customers’ lives.