Charity and business are two things that can go hand-in-hand, and if you’re strategic, you can derive a lot of value in terms of marketing and branding from the charity work you do. There are so many ways to get involved in charities on behalf of your business. For example, maybe you set up a booth at a local event that’s raising money for a charity, or perhaps you partner with a specific charity and donate a portion of certain sales to them. You could also work directly as a volunteer with a local charity and encourage your employees to do the same. Some of the ways giving back can make good business sense include: If you’re working with charities in the local community, then people who might not otherwise know about your business can hear about you through your work. It gives … [Read more...] about Implementing Charitable Marketing Into Your Business
Charity
Why philanthropy is good for business
Business often gets a bad press when it comes to the social impact of their operations, but in fact, charitable and philanthropic work has always been bound up with the business world. And not only is philanthropy an important aspect of the that world, it also makes a lot of sense from an economic, personnel and reputational standpoint. Companies are organizations that include a diverse range of people, from different backgrounds and with different skill sets and experiences. That means that most companies have a lot more to offer society than simply their products or services. What they are able to contribute will depend on their size and nature. Some organizations are in an ideal position to be able to publicize and promote worthwhile causes. Others have the financial muscle to … [Read more...] about Why philanthropy is good for business
Twitter Charity: Help Tanner and Get a Free Virtual Hug From Me
I just read an amazing blog post by Scott aka @unmarketing, one guy I truly admire just because he's funnier than me, kidding! Anyway Scott did a blog post called Tweetathon for Tanner. Last year Scott raised $15,000 in 12 hours in a tweetathon and this year he wants to do it for Tanner. Who is Tanner? I'll let you read an amazing blog post written by her mother at HerBadMother. One word! Touching! The story touches me so much and what @unmarketing and everyone else who chipped in to help is amazing! So I decided to jump in too because "Any amount can make a difference in this boy’s life". I've donated a small amount because I don't really have much to contribute so I want to try to help in any way that I can. You can help Tanner too! You can donate by using the donation widget button … [Read more...] about Twitter Charity: Help Tanner and Get a Free Virtual Hug From Me
