Business

Who would have thought that in 2020, our homes would become our offices? Our new workplace is familiar, almost, too familiar. We have to put ourselves in a different frame of mind if we are to work from home successfully for any length of time. Why? Well, when our home office is 2 feet away from our living room, or bedroom, then we will need to remind ourselves that we are working and not ‘at home’ per se. This can only be achieved if we do certain things that remind us that putting in an 8-hour day, even if we haven’t left our homes, in the same order of the day. But, working from home presents us with a new challenge. Feeling comfortable while we are working from home, having not left the house. Select background noise When we are at work, we are automatically in a different frame … [Read more...] about Making Remote Working More Comfortable

Working with influencers is a great marketing strategy for many brands. As the name suggests, they have a lot of ‘influence’ over the opinions and buying behaviour of their followers. There are many misconceptions about influencers, but if you do your research and select the right ones for your brand, they can help your business to become a success. There are many types of influencer, not just the Instagrammer or YouTuber you might be thinking of. Typical types of influencer include: Thought leaders Celebrities Bloggers Micro-influencers According to Fusion Media, Gen Z spends over 15 hours per week on their mobile phone, a great deal of this time is spent interacting with content created by social influencers. Here’s what to look out for when working with … [Read more...] about 4 Things To Think About When Considering Influencer Marketing

It seems like a long time since the first cases of coronavirus was announced in China. However, we are still very much in the thick of it, with individuals and businesses all over the world feeling the effects. With that in mind, in this post, we are going to take a look at some important steps for retail businesses looking to not only survive but thrive amidst COVID-19. Read expert commentary There is only one place to begin, and this is by spending some of your time reading advice and commentary from experts in the industry. Specialists like Deepak Agarwal have been revealing their thoughts on the retail industry and what they expect to happen in the current times. The more you advance your own knowledge, the better position you are going to be in to survive these difficult … [Read more...] about How Can Retail Stores Survive COVID-19?

With the increasing amount of time we spend on our electronic devices, not adding digital methods to your marketing efforts will be leaving money on the table. More people have moved their activities, including selling, online. More people are also taking online courses, and LearnUpon LMS Reviews tells you how they are getting accustomed to eLearning solutions. Everybody owns a mobile device now, and services have never been easier. But you have to know what type of digital marketing is best for your brand, products and services, and your customers. So, here are some digital marketing types you can choose from. SEO Search Engine Optimization(SEO) has to do with growing your visibility online with organic(unpaid) search engine results. For instance, when you type a set of keywords … [Read more...] about 5 Forms Of Digital Marketing Your Business Should Start Using

If you run your own small business, you will have been faced with a super challenging time in this past year. The COVID-19 pandemic has thrown us all into turmoil, on a personal, financial, physical and mental scale. Every individual has had to make changes, and with those changes have come risks. Whether you have had to work from home, home-school your children, apply for a loan or look for a new job, coronavirus has thrown curveballs at every single one of us. Business owners are no exception. If you run a physical business in which customers visit you directly, you will likely have had to close up shop for a few months this year. This unprecedented crisis has forced many businesses into administration, and even those who have made it through the storm have come off worse. But now … [Read more...] about How To Adapt Your Store Layout For COVID-19 Safety

It’s well known that software can increase the efficiency and productivity of your small business by automating processes and providing analytical insights that would not otherwise be possible. Many mainstream software products can do this for you, but custom software is slightly different. With custom software, the exact parameters of your business are taken into consideration, and a software product is designed specifically for that need. In doing this, your software solutions are even more targeted and efficient. In this post, we look at what custom software development services can do for your small business.  Solve specific business problems General software solutions are not always cost-effective for small businesses, they might provide some applications that support your … [Read more...] about How Custom Software Boosts Your Small Business