Earn trust, earn trust, earn trust. Then you can worry about the rest. – Seth Godin. According to Edelman, over 80% of consumers stated they had to trust a business before purchasing anything from them. Trust makes a consumer feel safe and secure, knowing that they will get value from a business for the money they provide. Building trust with consumers also inspires them to remain loyal to a brand, and in turn, encourage repeat business and referrals to friends and family. All of which enables a company to grow. However, as the owner of your business, your company's trustworthiness may be difficult to understand. To determine whether other people trust your brand, ask for opinions from staff, existing customers, and potential new customers. As Dara Khosrowshahi, CEO from … [Read more...] about How To Earn Trust And Enhance Your Company’s Reputation
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How To Hone Your Business Finances & Improve Your Approach
He truth is that if there’s one thing that is vital for business success it’s properly managed business finances. What you don’t want to do is make the mistake of failing to take your business finances seriously, and as a result, ending up struggling to make your venture a success. Effective financial management is crucial for the success of your business and it’s vital that you understand that. Having good financial management strategies in place will help you to ensure that your business is making use of every resource and that no financial investment is wasted. That’s what’s crucial about business finances - being able to ensure that they are managed in an effective way. The question is, of course, what does it take to hone your business’s financial management and improve your … [Read more...] about How To Hone Your Business Finances & Improve Your Approach
4 Powerful Ways to Boost Your Web Presence in 2021
It doesn’t matter if you are running an e-commerce store or a hair salon, you must look for ways to increase your online visibility. Adopting new marketing strategies will not only increase your brand recognition, but it could help your business to attract more customers and generate a bigger revenue. Grow from strength to strength in 2021 by reading these four powerful ways to boost your web presence. 1. Build a Buzz on Social Media Building a buzz on social media will ensure your target audience will turn to your brand when they need your products or services. Generating viral posts on the likes on Facebook and Twitter can support a search engine optimization (SEO) strategy, as it can help your company to earn many backlinks while improving its engagement signals. As a … [Read more...] about 4 Powerful Ways to Boost Your Web Presence in 2021
Shareable content 101: How to keep your audience engaged
Thanks to social media, it’s never been easier to connect with your potential clients and current followers. When social media marketing is done well, you can expect high levels of engagement and high volumes of traffic to your website. You can build trust with your followers and give potential customers peace of mind before they purchase, you can position yourself as an expert within your industry and provide up to the minute information about your business, your sales and your products. It’s clear that a good digital marketing campaign uses shareable and relatable social media content as a means to draw in interest and convert clicks into sales. But for you to take full advantage of the power of social media, then you’re going to need to stay organized and in full control of your … [Read more...] about Shareable content 101: How to keep your audience engaged
Platforms You Should Be Active on as an Entrepreneur
If you are an entrepreneur, you will surely be looking for different ways to promote yourself and your brand and get more people to patronise you. Although it is essential that you should have a website where people can get to know you for what you do, that alone is not enough. In this article, we will discuss some of the platforms you need to be active on as an entrepreneur. We'll talk about what you can benefit from these platforms and why we consider them as a good choice for you to get guidance, resources, and tools to set up your company and gain exposure. Entrepreneur Connect Entrepreneur Connect is a platform that is designed especially for small business owners and entrepreneurs. The platform allows you to meet and rub minds with other entrepreneurs. You can create and join … [Read more...] about Platforms You Should Be Active on as an Entrepreneur
Expanding Your Business? Here’s Some Tips
If you’re thinking about expanding your business, then you’re ready to take that next step in the business world. It’s a scary thing, and you need to be sure that you are making the right choice, otherwise, it could backfire spectacularly. In this article, we’re going to be taking a look at some of the tips you’re going to need if you’re thinking of expanding your business. Keep reading down below if you would like to find out more. Make Sure You’ve Got The Right Funding The first thing that we’re going to say is that you need to make sure that you’ve got the right funding in place. You can’t expand your business without it because you’re going to need more money for the new elements of your business. You will need more staff, more product, maybe even a whole other office … [Read more...] about Expanding Your Business? Here’s Some Tips