Thanks to social media, it’s never been easier to connect with your potential clients and current followers. When social media marketing is done well, you can expect high levels of engagement and high volumes of traffic to your website. You can build trust with your followers and give potential customers peace of mind before they purchase, you can position yourself as an expert within your industry and provide up to the minute information about your business, your sales and your products.
It’s clear that a good digital marketing campaign uses shareable and relatable social media content as a means to draw in interest and convert clicks into sales. But for you to take full advantage of the power of social media, then you’re going to need to stay organized and in full control of your digital assets. All those design files, fonts, pictures, animations, presentations, videos and your company branding should be in one easy to manage place, as only then can you seamlessly upload your content across all your platforms and maintain a high level of quality throughout your online presence. For the latest in digital asset management tools, you need to check out Bynder.com now.
A common challenge facing businesses and their social media marketing teams is how to produce high quality and shareable content that their followers will engage with. So, with this in mind let’s take a look at some simple content ideas that will keep followers engaged with your company.
Use video content
Video is extremely effective, simply because it’s a quicker and more interesting way to absorb information. It can also be incredibly cheap to produce and you can use it in several ways. Whether you’re promoting a new product, creating a “How-To” video (e.g. how to conduct maintenance on your products), an introduction to the manufacturing process or your team in the office. You can share it across numerous platforms too, which means more people are likely to view it and interact with it!
Who doesn’t want the chance to win something? Creating a competition is straightforward and great for engagement. By setting simple rules of entry, such as shares and likes on your social media pages, your current followers can entice their friends and family into entering too. Giving you engagement and introducing your company to a wider audience.
People certainly love giving their opinions online, so why not use it to your advantage? Creating interactive polls that are relatable to your product or services will give you plenty of responses and give you a high engagement rate. Encouraging your followers to comment will also boost engagements.
And finally, don’t be afraid of trending topics
It’s easy to be a little cautious of talking about current topics simply at the risk of being insincere or jumping on the bandwagon. However, a popular meme or captioned picture you can edit to reflect your services or products is always a good idea. TV shows, film references and pop culture can also work as long as it’s done well.