There’s little argument that the smartphone is one of the most important tools that an entrepreneur can have on their person at any time. There’s the importance of being able to communicate with your team at any point. Not to mention the ability to bring up information you need in the moment. But a smartphone can do a lot more than that. In fact, some might argue you can even run your business from it. Manage your marketing Okay, so you can send Tweets and Facebook posts through your phone easily. No problem. But that’s not as far as your online marketing efforts should go. You want to be able to schedule content and look up the analytics of what’s hitting and what isn’t. Nowadays, there are plenty of social media apps that help you do that even on your mobile. Better … [Read more...] about Business On The Run: Staying Effective While Staying Mobile
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Beyond Blogging: 6 Ways to Expand Your Blog in a New Direction
Is your blog starting to stagnate a little? Are you unsure of what to do next? These are common situations that bloggers find themselves in. It doesn’t have to be such a bad thing, though. When your blog is at a crossroads, it gives you the chance to take stock of things. You can look closely at the situation and how it might be improved. It might be time to take your blog in an entirely new direction. Or you could just make a few changes that take it to the next level. There are all kinds of ideas that can be employed to take your blog in a new kind of direction. At the end of the day, all of this will be up to you. But to give you some ideas, here are some of the expansion plans you might want to put in place. Find New Writers Finding new writers can be one of the very … [Read more...] about Beyond Blogging: 6 Ways to Expand Your Blog in a New Direction
Social Media Crisis? No Problem When You Plan Ahead!
I’m pretty sure that you have heard of the many companies that have experienced social media disasters. The various channels that are available these days offer a lot of opportunities, but also many pitfalls. And, those dangers are a big factor in the reasoning behind a complete avoidance of social media by many major companies. However, with the right planning in place, social media is nothing to be scared of. And, you will find that any crisis that occurs on Facebook and Twitter can be turned into a positive. In today’s guide, I’m going to run through some of the big issues that can occur on social media. I will also talk you through how to prepare your social media team to deal with these problems. As with anything in business, better planning will lead to more positive outcomes. … [Read more...] about Social Media Crisis? No Problem When You Plan Ahead!
The New Normal: Why You Can’t Be A Technophobe and a Successful Entrepreneur
"I'm a technophobe!" "Can you just tell me over the phone? I don't like email." "Everything happens online nowadays! Does anyone actually bother to talk to people in real life?!" The above are a quick glance through some of the more bizarre statements that some people make. Their case is always the same: technology is bad, they can't keep up with it - and they don't even want to. Perhaps you're like that; those statements above might sound a little bit too familiar. There's nothing inherently wrong with being anti-technology. You can celebrate doing things the old fashioned way; with pen to paper rather than finger to keyboard. That's fine; it's your decision. If you're a business owner though, it's not fine. You just can't afford to be a technophobe when it comes to … [Read more...] about The New Normal: Why You Can’t Be A Technophobe and a Successful Entrepreneur
How to Improve Your Marketing Knowledge as a Small Business Owner
If you are like many others who discovered the advantages of earning your online marketing degree through a school like Arizona State University then you know what it’s like to put in hard work. With that said once all the hard work comes to an end, then it’s time to start your career. For many people the urge to start their own business is strong, as this can prove to be a very rewarding career path. Of course, there will be obstacles and challenges along the way. One of those challenges you’ll face is how to go about marketing your business. We’ve put together some tips you can use to get you started and help to build your brand. Do Some Research During your time spent earning your marketing degree online, you obviously learned about different types of marketing avenues. It doesn't … [Read more...] about How to Improve Your Marketing Knowledge as a Small Business Owner
Where To Base Your New Business: Options To Consider Before You Launch
If you’re preparing to launch a new business, there’s a lot to think about. One concern you might have is where to base your business. If you’re thinking about possible locations and workspace options, here are some ideas. Is home the best place for your business? Many people decide to start running a business from home. Working from home may make financial sense. It can help you to build a base and get yourself up and running without worrying about rent or business mortgage payments. If you’re considering your home as a new base, make sure you’re prepared. Does your home office have everything you need? Have you got space to store stock or put orders together? Setting up a new business is a risk. Starting at home can help you to get a foot in the door without paying out for business … [Read more...] about Where To Base Your New Business: Options To Consider Before You Launch