Yes. The old and classic method of Public Relations is still alive and kicking in today’s world. In fact, it’s a multi-billion dollar generating industry. This 2018, the global marketing services spending is up to $457 million and counting.
This staggering number indicates that businesses everywhere, no matter the industry, find PR distribution services essential enough to spend good money on it. If you’re on the lookout for the best PR service to get for your business, we’ve listed some of the best PR distribution services of 2018.
What makes for a good Press Release Distribution service?
What are the things you should consider when choosing the right press release distribution service for you? Every business has different needs. However, there are certain things that make for a press release distribution. When making a decision, look out for the following:
- Will the service be able to deliver your goals? It’s important to do your research and find out what kind of results a distribution service can provide. You can check reviews and testimonials from previous clients.
- Who is your target audience? Before starting your campaign, you should know who you want your press release to target. There are distribution services that are known to deliver well in particular niches.
- What features are important to you? Distributors offer a variety of functions depending on your distribution needs. Figure out what features you want your press release campaign to have and be sure that the distributor you choose offers it.
The Best PR Services of 2018
Now that you know what to look out for, we’ve gathered the best pool of distributors for you to choose from. These PR companies are widely known for being the best in the industry:
- PR.com
PR.com claims to be a one-stop shop for all of your Press Release needs. PR.com is a mixture of a press release company and an advertising agency. Besides press release distribution, PR.com also offers services such as business directories, online article publication, reviews, and even celebrity news. They have a wide array of customers that cross many industries. This one-stop shop is indeed a leader in paid and free press release distribution.
Features and Distribution
- Google News, Bing News, Topix.net
- Major Search Engines
- New RSS Subscriber Database
- Next Day Distribution
- File Attachments
- Social Media
Pricing: $30 to $100
- 24-7 Press Release
Since its conception in 2004, 24-7 Press Release has been one of the leaders in PR distribution. They are one of the most established and top-rated in the industry. With over 100,000 unique monthly visitors to their website, you’re assured your press release will get strong online visibility. They also offer one of the most cost-effective rates out there, catering to your press release needs on any price range.
Features and Distribution
- Google, Bing, and Yahoo
- Premium News Sites
- Media Desk
- Associated Press Distribution
- US Newspapers and Magazines Database
- Analytics Reporting
Price: $49 to $139
- Business Wire
Business Wire is one of the most established PR companies out there. They’ve been around for more than 50 years, and they currently cater to businesses all over the world. Business Wire’s network reaches 89,000 media outlets in 162 countries. Their distribution options include almost 200 industry and trade categories. If you want to reach audiences and journalists outside of America, Business Wire’s services also deliver in more than 20 languages.
Features and Distribution
- Geographic Targeting
- Public Policy Services
- Mobile Alerts
- Newstrak Reports
- Press Release Reports
- Social Media Monitoring
- Market Impact Reports
Price: Upon request
- PR Fire
PR Fire is a product of a collaboration with Britain’s most prominent independent news content provider, SWNS and the digital marketing agency, Custard. With PR Fire, you can use targeted distribution lists to reach the media sectors you want. You can also rest assured that your press release will be distributed with Google-safe compliant methods and the best SEO practices. Furthermore, their service includes an impact report of your submission.
Features and Distribution
- Targeted Distribution
- Standard Distribution through Twitter, Facebook, and LinkedIn
- Analytics Report
- Publishing in both PR Fire and SWNS websites
- Google News Submission
Price: £50 and above
- Newswire
If you are new to the world of press release, Newswire might be the best choice for you. Newswire is very easy and intuitive to use. For your release to be published, all you need to do is type it in, choose your distribution channels, and hit send. Newswire has more than 4,500 site distribution network. The company has also received awards from Marcom Gold, Hermes Creative Awards, and SIIA Codie. If you want easy submission process with result-driven outcomes, Newswire is the one for you.
Features and Distribution
- 4,500+ Site Distribution Network
- Targeted Distribution
- Premium Publishers
- Tracking and Analytics
- Multi-Network Distribution
- Direct Access to Over 1.7 Million Journalists
Price: $359 per release
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