Being a startup might not be a title that you want to hold. A startup is usually viewed by other people as a small business trying to get somewhere in the business world. It's impossible for a startup to have a reputation good enough that people trust it more than the other brands that they already know and love, which is why it's so hard to cross that border. But with the right business idea and the right attitude towards business, you might not have to be a startup for as long as you think, you can transition to a successful small business. Plus, it all depends on what your views are of a big brand. It might be ones people know and love, like Netflix or Apple, but realistically there are so many small, big businesses that people don't truly understand how big the scale of them is because … [Read more...] about Cross The Startup Border!
How to breathe new life into your stale business
In the first five years of launching a new business, more of those businesses fail than succeed. There are many reasons for this, with a lack of planning being one of the leading causes of business failure. When a business is starting to show signs of failure, the immediate response is often to start slashing costs, but that can lead to a drop in standards too. The key to breathing new life into your stale business is not to start making immediate changes, but to look for ways to get that jolt of energy back that you may be lacking due to the stress of business management. Here are steps to take that may just transform your potential to still be trading five years from now. A Complete Overhaul If you have realized that there were some serious mistakes made in the early days of your … [Read more...] about How to breathe new life into your stale business
A Checklist for Starting Your Own Side Business
Starting up a side business is an increasingly popular idea for many people, especially since it's now so easy to achieve business goals from home or remotely. If you're planning on starting your own side business, here is a checklist to get you started. Plan Your Hours of Work If you're starting a side business around a full-time job, then you need to best plan how you're going to work your second job without it affecting the first. This may take a large amount of compromises when it comes to your free personal time, so it's a good idea to also speak to your friends and family if it's going to significantly affect how much free time you have. It's also important to understand how you personally best work. Is it going to be more productive for you to work on your side … [Read more...] about A Checklist for Starting Your Own Side Business
5 Virtual Gifts You Should Give Your Gamer Friends
Everyone has that one friend who loves to play video games. What’s more, it’s highly likely that you have the same interests as the people in your social circle—you know, birds of the same feather and all that. With this, you’ll want to think about giving virtual gifts to your gamer friends. The process of gift-giving seems relatively straightforward. However, with the recent coronavirus pandemic, you have to consider the implications of sending a physical gift, especially with the heightened risk of infection. Fortunately, you can give them virtual gifts, which are, typically, electronic vouchers or codes that your friends can redeem on their favorite stores. The primary benefit of this type of gift is that they can choose the product or service that they want, which means that you … [Read more...] about 5 Virtual Gifts You Should Give Your Gamer Friends
Top 5 Digital Marketing Trends In 2020
Marketing Automation Marketing automation software, such as Hubspot and ActiveCampaign, will be extremely popular in 2020 and beyond. New software is coming out at a rapid pace and getting even more sophisticated: there's no reason not to use it in your marketing strategy. If you run a business online, you need to stay relevant to new and existing customers, and analytics is the way to do it. But it can be time-consuming, especially when personalized content and custom communication, which is why more companies are turning to Marketing automation to integrate and deliver what consumers have come to expect. Video Marketing Video marketing has been around for a while, and for all the right reasons. People love watching videos: they are easy to consume, informative, and don't require the … [Read more...] about Top 5 Digital Marketing Trends In 2020
Making Remote Working More Comfortable
Who would have thought that in 2020, our homes would become our offices? Our new workplace is familiar, almost, too familiar. We have to put ourselves in a different frame of mind if we are to work from home successfully for any length of time. Why? Well, when our home office is 2 feet away from our living room, or bedroom, then we will need to remind ourselves that we are working and not ‘at home’ per se. This can only be achieved if we do certain things that remind us that putting in an 8-hour day, even if we haven’t left our homes, in the same order of the day. But, working from home presents us with a new challenge. Feeling comfortable while we are working from home, having not left the house. Select background noise When we are at work, we are automatically in a different frame … [Read more...] about Making Remote Working More Comfortable