Here is the hard truth…your customers don’t want to hear about your products 24/7. When you constantly talk about your products, people will simply ignore it. And when people continuously ignore it, guess what? Facebook edgeerank algorithm kicks in and your post won’t appear on the newsfeed. It may seem unfair that Facebook gets to do that to you, but in all seriousness, why should people listen to what is essentially a form of advertisement all the time? Don’t worry! It’s definitely not the end of the world (end of the world is in December 2012). What you need to understand are your customers, and how do you get to know them? Why, by chatting to them of course! While it might seem hard to engage with hundreds and thousands of people on your Facebook page, there are some … [Read more...] about 3 simple tips to increase engagement on your Facebook page
A day in a life of a social media expert
According to a research done by AAL, there are a billion social media experts on the internet. Do you know what do they do on a daily basis? After “interviewing” more than 20 (actually none) experts, this is what I found out. … [Read more...] about A day in a life of a social media expert
How to handle negative comments on social media
I remember going through a meeting with a client and remembering that they didn’t want to be on social networking sites because they didn’t want to get negative comments or feedbacks. The thing is, whether or not your company is using social media, someone is talking about your brand on social networking sites like Yelp to review their experience with your brand. In case you’re wondering whether or not your brand should respond to this feedback, allow me to shed some light on these interesting facts. … [Read more...] about How to handle negative comments on social media
Creative way to automate your twitter account for success
Remember the unspoken rule which says that you “shouldn’t automate your Twitter account”? We’ve all read that one before, but today I’d like to prove to you that you can actually automate your Twitter account.... with a little bit of creativity. For some reason my attention is always drawn towards how airlines are using social media. Maybe it’s because I spend countless hours searching for affordable fares and promotions to satisfy my hunger to travel. I love to check out the numerous airlines available and this might’ve indirectly led me to cover numerous articles on how airlines are using social media, as well as their failures and success. … [Read more...] about Creative way to automate your twitter account for success
7 tips to humanize your brand on Facebook
Facebook is a personal social network, it’s where friends and family stay in touch, connect, update each other, etc. It was never made for business (until not long ago). However many marketers and brands treat it as another advertising medium to promote their product. Ssssstoopp it.. After starting a new brand on Facebook for my business, and learning from other brands, I thought I should share some methods that I’ve found to be effective in getting people to notice your brand. … [Read more...] about 7 tips to humanize your brand on Facebook
5 Social media trends that will lead 2012.
Oh no, not another 2012 social media trends prediction post. This is different because I have time travelled back from the future to warn you about what is going to happen this year. Hopefully, telling you this won’t change the future and causing ‘ the butterfly effect’ to happen. It was scary enough to see Ashton Kutcher “almost” giving a guy a..... you know what! So what’s big this year? Almost the same as last year, actually. However we’ll see a few areas which will be more concentrated than others. … [Read more...] about 5 Social media trends that will lead 2012.