When you need to boost sales, your first impulse might be to slash prices, have a promotion, or otherwise discount. Don’t do it. Price isn’t your problem. If people are not buying your goods and services, it’s because you don’t offer any clear benefits over your competitors or they don’t believe that you can fulfill their needs.
Here’s how to remedy that.
The Power of Personality
First, don’t forget the power of personality. As Neil Patel puts it, ‘You have to sell yourself before you can sell your product.’ Before someone is going to become your customer, they have to believe that your company, your brand, and possibly even you as an individual are worth it. When someone buys your products or services, they are betting that you can meet a specific need. Give them a reason to ante up by tailoring your marketing and your policies to sell your company or brand first.
Next, get involved. Ask your customers what they want and what they like. You might find that your customers are facing a completely different set of challenges than you’ve imagined or that they want something else other than what you offer. Whether it is a specific price point, two-day shipping, or an extra pocket, asking your customers is the first step toward building and reinforcing your buying relationship. You can do this on social media or in-person.
Content marketing should also figure into your plan to boost sales. Whether you are sharing the content you create on social media or posting it to your website, these blogs and articles can have more reach than display marketing and they provide lasting benefit to your company. In many ways, content marketing is one of the most useful and versatile tools in your arsenal. Content can be used to answer common questions about your products, explain features that may not be readily apparent, solve problems your customers are facing, and boost your search engine ranking at the same time.
Also, look at the customer experience you offer. Providing superior customer service can go a long way towards building loyalty and ensuring positive reviews. Plus, it is easier to provide a stellar customer experience than you might realize. Start by setting realistic expectations about the type of customer service you can deliver. For instance, if it is going to take two business days to respond, just say so.
Also, look at the different ways your customers communicate. Simply offering an email address isn’t great customer service. It’s the bare minimum. Connect with your customers on social media, give them a number to call, or offer live chat services. The right customer relationship management (CRM) platform will make it easy to consolidate all these efforts and provide your customer service with context when a customer does contact you.
Figure Out What Works
Finally, figure out what works by analyzing what happens when you try to boost sales and seeing if you are successful. What works for your business is completely different from what is best for another company. Once you begin to collect some data, you will be able to see what works for your brand and what doesn’t, so track everything.
You can jumpstart your sales without marking down anything. All it takes is a little behind-the-scenes work. Give your customers a reason to choose your company by stating your case, getting involved, and developing content that connects. Also, look at the customer experience you provide and improve it. If you are tracking your efforts, you will be able to see what works for your company.