You’ve got a social media goal, now what

The social media goal article I wrote was published at social media today (thank you guys), and Kirstin wrote a comment asking if I could give some examples on how to reach her goal. There are no methods that can help every strategy since we all have different goals. That was one reason why I did not go into much detail. However the next step after setting up a measurable goal is to do some research.

Research research research

Research gives you a rough idea on how others are doing it and how you can replicate or improve their methods. What should you research? That depends on your goals. What I would do is:

Check how others are doing it:

• bloggers
• competitors
• friends
• influential users
• people in your industry

Read relevant articles:

• how-to articles
• tips articles
• case studies

Learn necessary skill needed:

• write killer headlines
• seo
• social networking
• ways to tweet

Tools

• See which social networking tools competitors are using
• What tools are bloggers uisng? SEO tools?
• What tools are your customers using?

If your goal is to get attention from other bloggers, you could:

Check how others are doing it:

• Check how other bloggers are engaging on Twitter
• Try to see how influential bloggers engage on twitter or engage with other bloggers on their blogs.
• Whether it’s sending tweets to other bloggers, commenting on their blogs
• Writing about other bloggers on their blog,
• Writing an article about top 50 influential bloggers to get the top influential bloggers attention
• Coming up with weekly round ups of their favorite blog post to show appreciation to other people’s blog post.

Read relevant articles: Read relevant how-to articles such as tips on getting attention from other bloggers, strategies which they use to connect with other blogger such as spending 30 minutes each day commenting on other blogs, spending time to comment at least 5-10 blogs a day, or perhaps guest posting?

Learn necessary skill needed: Other than engaging and adding value, I don’t think there is need for a skill here.

Tools: Usually most bloggers are using the top social networking sites like twitter, facebook and linkedin as well as their blogs. Look for them. See where are they concentrating most of time on.

• Twitter
• Facebook
• Blogs

These are just examples that are on the top of my head, feel free to improve or add what you feel could help. Research is important as it gives you a brief idea rather than trying to reinvent the wheel again.

After your research, next would be formulating a plan or a strategy.

by Viewoftheworld

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