Usually when a hot, new social network, app, software or even e-books turn up in town I’ll be one of those geeky guys who would immediately download it, try to get an invite or use them right away.
However, when Twitter introduced Vine back in January what I did was download it, registered myself and simply sat back to see how others were using it. After awhile I stopped logging into it.
Recently, I decided to log back in to see what changed. I even did my first uncreative Vine video after a little bit of a push from my friend Ahna Hendrix.
Guess what? a couple of days later, Instagram decided to add their own version of Vine onto their already so popular app.
After seeing their update, I personally believe that it’s safe to say: Twitter screwed up with Vine.
When Twitter introduced vine, I always felt that it should have been incorporated as part of a Twitter feature. There is something about ‘real time’ and Vine video that just clicked for me. People can simply update what is happening around them and publicly tweet it.
If Twitter incorporated Vine into their system, it would immediately tap into a large group of core users – like JUSTIN BIEBER - to use it without the need to register into a new social network. It doesn’t make sense to build a new base of users on Vine in the first place.
Perhaps Twitter got greedy?
The other day, when I was using Vine again, I was listening to Chris Brogan singing that he’s Superman. Leney, my girlfriend asked me what I was doing to which I responded that I was on Vine. She asked what it was and so I had to explain it to her (otherwise she wouldn’t cook me dinner!). A week later, Instagram launched its video function and my girlfriend knew about it instantly the next day.
The key here is that people did not know much about Vine because Vine wasn’t on Twitter! Vine did not appeal to the average joe’s. Meanwhile, people knew about Instagram’s video because they immediately got it integrated on their account the minute they updated their apps.
Instagram simply used their core users and didn’t have to build a new one. Now that people can use Instagram to shoot videos, WHY would they use Vine? For themselves? Maybe…
If I were to compare, I’ll say instagram has the edge and it would fit more for businesses, simply because the general public is there. It is also more flexible in terms of both photos and videos and let’s face it, the interface is so easy to use, so ‘nice’, that people who are uncreative like me can simply post photos and videos with just that much more pride.
At the end of the day, people would spend time in places where they have more active engagement, and judging by that logic, Instagram totally smashed it out of the park.
Vine? Maybe it’s not for me after all.
What do you think? Am I wrong? Love to hear your thoughts.