Starting up your new business can feel like an impossible task at times. But thankfully with your passion and motivation, most entrepreneurs make it through the first few months of trading. However, as a new business, it’s essential to ensure you make all the right decisions at the start and tick all the right boxes. One of the most important things to get your business off the ground is social media. Which is why I thought it would be a good idea to share with you some strategies and skills on how to improve your online presence.
Make more use of video options
Watching videos online is huge these days. More people are turning to things like Youtube and Snapchat to learn how to do things. Or take recommendations on products and services.
So take advantage of that. You could showcase new products, offer hints and tips. There is plenty of scope for creativity. Facebook have recently launched the option to go live through your profile. Giving you a chance to talk directly to your potential customers in real time.
Consider advertising through the platform
Some of the bigger platforms like Facebook and Twitter offer advertising options through them. This is where you can specify the type of person your advertising campaign gets presented to.
There are normally different pay scales that offer varying results. It’s a great way to get your pages or profiles off the ground to gain followers and shares.
Be innovative with your online presence
It’s all well and good updating on social media, but if you sound like very other business you are quickly going to disappear. There is a lot of competition out there. So try and make your presence more innovative with how you converse with your potential customers. This might mean missing up status updates with things like blog posts or links to your websites.
Perhaps offering video or picture updates about up and coming products and services. Even allowing your personality to shine through with witty anecdotes or funny jokes. How you do things will differentiate you from the rest. You may also want to consider using keywords and SEO objectives to make sure your online presence is noticed in search engine algorithms. You can Click Here for more information about how this could affect your business.
Make sure your profiles are professional and up to date
However, it’s all well and good being different and unique, but above all, you must remain professional. You are representing your business and brand after all. It’s worth making sure you don’t use obscene language and keep your profiles up to date. The last thing you want is an outdated site or information on there.
Use special networking tools
Finally, a great tip is to utilise networking tools like Twitter chats or Hashtags. This is a great way to get your business out there without spamming potential new followers.
I hope this helps you work on your online presence for your new business. It’s one of the fastest ways of getting your business seen.