I was in Singapore for 4 days for a short trip to a company that I’ll be interning for. I gave a short presentation on Twitter to the team, and one of the discussions that came up was whether a business should be Twitter or not, since not all businesses are able to maintain a presence after a while, and their account goes inactive after a few days or months of using it.
Question: Should your brand be on twitter?
What would be better?
Scenario 1: An inactive account on Twitter that doesn’t respond to the people’s inquiries or problems
Scenario 2: No presence on Twitter at all? Since consumers or users can’t lodge a complaint online if they don’t get responded to since the brand is not online.
No matter if your brand is on Twitter or not, people will always talk about your business on Twitter, good or bad.
The worst part that could happen to you if you’re not on Twitter is getting fake parody accounts that users create for your business to poke fun at you.
Here is an example
If you don’t have much experience and you can’t afford an in-house team, or don’t have the time, then the best option would be to outsource it. So if you are a company and you are looking to outsource your Twitter account, look no further, @askaaaronlee is here! *grins*
What do you think?
photo credits by Like_the_Grand_Canyon